Service Launch Strategy - Social & Digital Marketing project
Preferred learners
- Canada
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
ABOUT Menopeer Support Services
Hello: I am in training to become a menopeer support specialist. A menopeer uses her lived experience of menopause plus skills learned in formal training to deliver peer support for mind-body empowerment. I will be offering peer support services for women experiencing menopause. What this means is I will be using my own experience to provide emotional support, share knowledge, connect and help women better manage the menopause transition.
Basically as a menopeer, I
· provide social connection
· embody the spirit of resiliency
· reduce self-stigma through their role
· modelling and fostering self-care skills
Women connecting with a menopeer can help:
· Increase empowerment and hope
· Increase quality of life
· Increase emotional support
· Decrease self-stigma
· Increase social connection
Number of individual students required: 4
I am launching my service business in 2022. I need insights to help launch my new service into a new market and the best approach to go to market successfully with my service offering of peer support services 1:1 and group sessions.
Initial questions to brainstorm include, but are not limited to:
1. What is the total market size for this opportunity in Canada?
2. How can I establish my new brand: Build awareness, acquire customers?
I am also looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market. (There really isn't any - peer support services is not new, but servicing women in menopause with peer support is new!)
Students will:
- create social media posts and place in a scheduled calendar to create hype, pique interest for new customers
- develop content and other collateral/marketing tools
- develop a digital marketing strategy
- write blog articles, email newsletters/sequences and other content pieces on assigned topics
- identify media outlets that are most beneficial to share our story
- What is the main goal for this project?
-
ABOUT Menopeer Support Services
Hello: I am in training to become a menopeer support specialist. A menopeer uses her lived experience of menopause plus skills learned in formal training to deliver peer support for mind-body empowerment. I will be offering peer support services for women experiencing menopause. What this means is I will be using my own experience to provide emotional support, share knowledge, connect and help women better manage the menopause transition.
Basically as a menopeer, I
· provide social connection
· embody the spirit of resiliency
· reduce self-stigma through their role
· modelling and fostering self-care skills
Women connecting with a menopeer can help:
· Increase empowerment and hope
· Increase quality of life
· Increase emotional support
· Decrease self-stigma
· Increase social connection
Number of individual students required: 4
I am launching my service business in 2022. I need insights to help launch my new service into a new market and the best approach to go to market successfully with my service offering of peer support services 1:1 and group sessions.
Initial questions to brainstorm include, but are not limited to:
1. What is the total market size for this opportunity in Canada?
2. How can I establish my new brand: Build awareness, acquire customers?
I am also looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market. (There really isn't any - peer support services is not new, but servicing women in menopause with peer support is new!)
Students will:
- create social media posts and place in a scheduled calendar to create hype, pique interest for new customers
- develop content and other collateral/marketing tools
- develop a digital marketing strategy
- write blog articles, email newsletters/sequences and other content pieces on assigned topics
- identify media outlets that are most beneficial to share our story
- What tasks will learners need to complete to achieve the project goal?
-
No deliverables exist for this project.
- How will you support learners in completing the project?
-
I will provide the appropriate mentorship and supervision.
About the company
- https://www.linkedin.com/in/alyssablais/
- 0 - 1 employees
- Education
Menopeer Canada's mission is to empower and increase women's well-being during menopause by training and supporting menopeers. Our vision is to create a vibrant community of menopeers to learn from and be inspired by. Develop a high-quality menopeer training and certification program in Canada so that every woman has access to a menopeer who can provide peer support throughout menopause.