Annual Social Media Awareness Campaign for Réseau ACCESS Network
Project scope
Categories
Advertising Digital marketing Marketing strategy Social media marketingSkills
social media planning access network scheduling goal setting comprehensive planning social media campaigns content creation social media strategy social media contentRéseau ACCESS Network is a charity organization dedicated to providing support and services to individuals affected by HIV/AIDS and Hepatitis C. The organization aims to increase awareness and engagement through a well-structured social media campaign. The project involves preparing an annual social media campaign that aligns with key awareness days and events throughout the year. The goal is to create a cohesive and impactful campaign that educates the public, promotes the organization's services, and encourages community involvement. Learners will utilize their knowledge of digital marketing, social media strategies, and content creation to develop a comprehensive plan that can be implemented by Réseau ACCESS Network.
Key tasks include:
- Work with the agency's annual calendar of events and relevant awareness days.
- Developing a content calendar spreadsheet.
- Creating engaging social media content and resources (research content, posts, graphics, videos).
- Planning and creating post schedules across various social media platforms.
- Analyze potential engagement metrics and set goals.
- GoogleAds campaigns
- X (Twitter)
- YouTube - for major Awareness Days (HIV | HCV | Overdose Awareness)
The project deliverables will include a detailed social media campaign plan that covers the entire year. This plan should include a content calendar highlighting key awareness days, a variety of social media posts tailored for different platforms, and a strategy for measuring engagement and success. Additionally, learners will provide a report outlining their research, the rationale behind their content choices, and recommendations for future campaigns.
Deliverables:
- Annual content calendar.
- Social media posts (text, graphics, videos).
- Engagement and success measurement strategy.
- Comprehensive report on research and recommendations.
The Manager of Operations and Communications will mentor the student(s) and provide guidance through regular meetings, guidance, documentation, and learning objectives.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
MISSION STATEMENT
Réseau ACCESS Network is a non-profit, community-based charitable organization committed to promoting wellness, harm and risk reduction and education. Réseau ACCESS Network supports individuals – and serves the whole community – in a comprehensive/holistic approach to HIV/AIDS, Hep C, Harm Reduction, 2S-LGBTQIA+ and related health issues.