Competitive Analysis - Personalized Nutrition

Closed
Nimble Science Ltd.
Calgary, Alberta, Canada
Sabina Bruehlmann
Chief Operating Officer
3
Preferred learners
  • Canada
  • Academic experience
Categories
Market research Product or service launch Sales strategy Marketing strategy
Skills
competitive analysis market research paragraphs
Project scope
What is the main goal for this project?

Number of individual students required: 1

It’s important for us to conduct a scan of the emerging personalized nutrition marketplace for better positioning our technology. The intent of the project is to provide a strategic overview of the market, understand market drivers and customer expectations.

This project will include:

  • An identification and categorize different types of companies in the space
  • An identification of potential future competitors (eg. a large company in a similar industry who may enter the space)
  • The creation of a matrix identifying features shared across the companies and those that are different.
  • Summarize recent transactions in the space
  • A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.

We will give you access to organizational assets to support this project such as personnel, current market research conducted to date, business plans and will provide a first list of identified competitors.

Objective

We hope to gain a comprehensive understanding of the drivers in this space to determine best fit and readiness for our technology.

How will you support learners in completing the project?

Weekly meetings working closely with the founder/management team

About the company

A medical device company providing scalable, passive access to the gut microbiome to enable broad innovation for the detection and treatment of human disease.