B2C Product Launch to New Market Research

As a B2C company, our primary goal is creating products that are closely aligned to our market segment’s wants and needs, so that we can maximize our sales. We have recently created a new product to increase the breadth of our product line. It will be important to gather information on buying behaviour, experiences, expectations, and perception of both our brand and our largest competitors. Tasks may involve: Creating an unbiased survey with questions regarding consumer experience with our brand, perception of our products/services, and opinions on our competitors. Creating effective conversation questions for customer interviews. Determining the best way to reach customers and how to motivate them to provide feedback on the company (we will distribute the survey accordingly). Analyzing trends within primary data collected through the survey and interviews, and reporting on them. Conduct operational analysts.

Analyzing Sales Trends

We believe we have a good handle on our customer but we are lacking some knowledge into the acquisition of our customers. It is important for us to go back to the data we have on our sales process to determine key trends and patterns that will help us make informed decisions for the future of our business. Some areas that we hope to analyze include, but are not limited to, sales cycle length, average sale price, average ROI/customer, buying behaviours, etc.

Email Marketing

We are looking for a student to help develop and distribute a newsletter that supports the organizations' cause. We think this project will include: Creating a weekly newsletter with helpful information so readers feel inspired Creating and soliciting materials to be published. Determining the features of a publication. Setting and enforcing deadlines. Making a final determination about what will be published in an issue. Coordinating frequency of publication. Overseeing all operations of a publication. Drafting emails pertaining to the organization. Timed deliveries of content delivery and emails.

SEO Strategy Handbook

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization Conduct SEO audit. A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and share