Marketing to attract new clients
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are a consulting services business specializing in workplace wellness. Our company provides services primarily to public sector clients. We would like to engage in some new marketing initiatives as we want to attract businesses in the private sector.
Together with our marketing team, we would like students to design a marketing strategy and promotional material for this initiative. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.
Tasks include:
- Familiarizing themselves with our target market, products and services.
- Researching the new customer demographic that we would like to reach.
- Assessing our existing marketing strategy and efforts.
- Creating a new strategy based on the goals we want to accomplish.
- Recommending marketing tactics to attract new clients.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- Recommending other demographics to consider in the future.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Understanding of the new customer demographic
- Assessment of our marketing strategy
- A marketing strategy plan for our new target market
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
- Recommending demographics to reach in the future
Final deliverables should include
- A final report.
- A 10-minute presentation.
- What is the main goal for this project?
-
We are a consulting services business specializing in workplace wellness. Our company provides services primarily to public sector clients. We would like to engage in some new marketing initiatives as we want to attract businesses in the private sector.
Together with our marketing team, we would like students to design a marketing strategy and promotional material for this initiative. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider.
Tasks include:
- Familiarizing themselves with our target market, products and services.
- Researching the new customer demographic that we would like to reach.
- Assessing our existing marketing strategy and efforts.
- Creating a new strategy based on the goals we want to accomplish.
- Recommending marketing tactics to attract new clients.
- Designing promotional material for various media.
- Making multiple versions of marketing materials and testing them for comparison.
- Recommending other demographics to consider in the future.
- What tasks will learners need to complete to achieve the project goal?
-
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Understanding of the new customer demographic
- Assessment of our marketing strategy
- A marketing strategy plan for our new target market
- Recommendation of marketing tactics
- Design of promotional material
Bonus steps would include:
- Creating and testing marketing materials
- Recommending demographics to reach in the future
Final deliverables should include
- A final report.
- A 10-minute presentation.
- How will you support learners in completing the project?
-
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our products and services
- Our current understanding of our target market and the new demographic
- Input on choices, problems or anything else the students might encounter.
Supported causes
About the company
- https://newleafperformance.ca/
- 2 - 10 employees
- Business & management
NewLeaf Performance is a boutique management consulting firm specializing in optimizing organizational culture, leadership and organizational behaviour for total workplace performance and wellness. We offer a range of industry-leading services to our clients across the public, private and nonprofit sectors, and prioritize inclusivity and authenticity in all our engagements.
NewLeaf is owned, led, and operated by women. We are what we help our clients be: a workplace that is diverse, inclusive, equitable, respectful.
We aim to optimize the drive, value and talent of every employee.