Marketing to attract new clients

We are a consulting services business specializing in workplace wellness. Our company provides services primarily to public sector clients. We would like to engage in some new marketing initiatives as we want to attract businesses in the private sector. Together with our marketing team, we would like students to design a marketing strategy and promotional material for this initiative. Based on our insights and additional research, students will develop promotional marketing materials for our existing media and make recommendations on alternative media to consider. Tasks include: Familiarizing themselves with our target market, products and services. Researching the new customer demographic that we would like to reach. Assessing our existing marketing strategy and efforts. Creating a new strategy based on the goals we want to accomplish. Recommending marketing tactics to attract new clients. Designing promotional material for various media. Making multiple versions of marketing materials and testing them for comparison. Recommending other demographics to consider in the future.