Customer Journey Mapping

The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective.This will involve several different steps for the students, including:Conducting background research on customer journey mapping, our products and customers.Analyzing customer responses from surveys and interviews.Defining the phases and touchpoints of the purchasing process.Incorporating user actions, emotions, goals, and pain points in the customer journey map.Proposing solutions to minimize pain points while meeting business goals.Bonus steps in the process would also include:Developing multiple customer journey maps to account for different experiences and paths.

Sales Forecasting Analysis

This project will involve analyzing organizational assets such as personnel, strategic records, our business plan, and pricing/promotional information. We would like you to construct a sales forecast on our behalf, based on their analysis. Moreover we would like to take these numbers and grow with it.

Creating graphic design assets

We're looking for a student to help us with the creation of new graphic design assets.This will include:Coming up with color themes and branding guides that aligns with and builds on our existing branding.Creating graphic design assets for our marketing materials and websites, such as posters

Marketing Plan

Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.We want students to help us build a marketing plan to grow and engage our target market.This will involve several different steps for the students, including:Familiarizing themselves with our current marketing goals and strategies.Researching how customers perceive our brand and marketing.Recommending new channels we should use for promotion.Identifying an appropriate budget for advertising.Bonus steps in the process would also include:Recommending updates to our messaging that can better explain our value proposition.