Strategic Market analysis for a worldwide patented accessory
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
The challenge is to find the best strategy to enter the market with a less expensive elastic collar extender (under the in-house Brand C2) to directly compete with the metal collar extender without ruining the existing market of elastic high-end collar extenders (sold under the Brand COCHIC and Comfy). The COCHIC is also an in-house brand and the COCHIC elastic extender is sold mostly on Amazon.com and other stores like Men's Wearhouse stores.
COCHIC and C2 are in-house brands. Cochic is a luxury brand and C2 is a less expensive brand.
Both will be selling a worldwide patented elastic collar extender.
- What tasks will learners need to complete to achieve the project goal?
-
- Monitoring of competitor products sold on Amazon (we will provide with 4 names of the most important competitors),
- Monitoring of competitor positioning by cost (we will provide the same as per February 2022),
- Elaborate on market segments and establish the target audience,
- Review COCHIC's present strategy and understand the challenges faced for C2's entrance in the market.
- Perform in-depth analysis on different data provided by us to develop deeper insights on working and failing strategies.
- Perform detailed evaluation on the opportunities identified and threats posed by competitors and industry.
- Draw on available expertise and fresh perspectives tu suggest potential strategies. Document alternatives and feasibility with respect to implementation and profitability.
- What is the main goal for this project?
-
The challenge is to find the best strategy to enter the market with a less expensive elastic collar extender (under the in-house Brand C2) to directly compete with the metal collar extender without ruining the existing market of elastic high-end collar extenders (sold under the Brand COCHIC and Comfy). The COCHIC is also an in-house brand and the COCHIC elastic extender is sold mostly on Amazon.com and other stores like Men's Wearhouse stores.
COCHIC and C2 are in-house brands. Cochic is a luxury brand and C2 is a less expensive brand.
Both will be selling a worldwide patented elastic collar extender.
- What tasks will learners need to complete to achieve the project goal?
-
- Monitoring of competitor products sold on Amazon (we will provide with 4 names of the most important competitors),
- Monitoring of competitor positioning by cost (we will provide the same as per February 2022),
- Elaborate on market segments and establish the target audience,
- Review COCHIC's present strategy and understand the challenges faced for C2's entrance in the market.
- Perform in-depth analysis on different data provided by us to develop deeper insights on working and failing strategies.
- Perform detailed evaluation on the opportunities identified and threats posed by competitors and industry.
- Draw on available expertise and fresh perspectives tu suggest potential strategies. Document alternatives and feasibility with respect to implementation and profitability.
- How will you support learners in completing the project?
-
By providing existing analysis, and strategies in place.
By sharing all cost information and clients/resellers information.
By providing samples of both COCHIC and C2 elastic extenders.
By providing and sharing all data needed to support the project.
About the company
- http://gloria-i.com
- 0 - 1 employees
- Apparel & fashion
Motivated by excellence and style, and recognized for our passion behind the innovation and quality of each of our products, Gloria International Inc. is a Canadian company that designs, develops, produces, markets and exports fashionable clothing and accessories that are distinctive, comfortable and chic. With its offices in Montreal, Quebec, Gloria International Inc. is present in international markets with its flagship brands COCHIC and C2
Rich in passionate employees and suppliers, the continuously evolving company revere the stylized C of its two brands which is symbolic of the first internationally patented accessory, the very chic collar extender and trouser waist extender.