Sales and Marketing for the Digital Advertising Technology Industry
Preferred learners
- Anywhere
- Academic experience
Categories
Skills
Project scope
- What is the main goal for this project?
-
We are an advertising technology company and we work with some Canada's largest brands and advertising agencies and require sales and marketing coordinators to assist on multiple levels.
Social Media Marketing for the Advertising Industry
Content creation taking thought pieces from our leaders to curate and share on Social to the industry
Assist in developing video content with the use of social video technology and content strategies around sharing knowledge of the adtech space
Assist sales with client requests and campaign oversite helping develop advertising pitch material and presentations
Learn how audience data technology works and learn to help build audience data strategies to assist account management
Lastly, report directly to the CEO and assist with overall business development needs and sales and marketing
We will ensure the student has a clear understanding of what these elements are for our organization.
- What tasks will learners need to complete to achieve the project goal?
-
to accomplishes this, we expect the student(s) will:
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics
- Assist with a social media videos to promote our organization and create social content to promote our new partnership with Moneris purchases data
- Develop sales materials
- Evaluate recent successful campaigns, preferably in our sector
- Identify media outlets that are most beneficial to share our story
- Assist with campaign development and set up as well as audience development
- What is the main goal for this project?
-
We are an advertising technology company and we work with some Canada's largest brands and advertising agencies and require sales and marketing coordinators to assist on multiple levels.
Social Media Marketing for the Advertising Industry
Content creation taking thought pieces from our leaders to curate and share on Social to the industry
Assist in developing video content with the use of social video technology and content strategies around sharing knowledge of the adtech space
Assist sales with client requests and campaign oversite helping develop advertising pitch material and presentations
Learn how audience data technology works and learn to help build audience data strategies to assist account management
Lastly, report directly to the CEO and assist with overall business development needs and sales and marketing
We will ensure the student has a clear understanding of what these elements are for our organization.
- What tasks will learners need to complete to achieve the project goal?
-
to accomplishes this, we expect the student(s) will:
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics
- Assist with a social media videos to promote our organization and create social content to promote our new partnership with Moneris purchases data
- Develop sales materials
- Evaluate recent successful campaigns, preferably in our sector
- Identify media outlets that are most beneficial to share our story
- Assist with campaign development and set up as well as audience development
- How will you support learners in completing the project?
-
Students will work closely with the CEO, President and Sales Director who is supervising and available for questions. This will also include occasional progress meetings where adjustments to the students' tasks and duties can be made if necessary.
About the company
- https://www.connectedinteractive.com/
- Technology, Marketing & advertising
Connected Interactive is an Advertising Technology company focused on the development and audience and data technology for the digital advertising world. We work with Industry-leading Partners such as Mastercard and Moneris to develop targetable audiences based on purchase behaviour and work with the country's largest agencies and advertisers like Auto Trader, Amazon, IPG, and Cossette to name a few.