Schulich MBA student-consultants will undertake a comprehensive strategic study of your organization and its external environment to identify key strategic issues and develop actionable recommendations - including an implementation plan - to help your organization achieve its goals. Feedback from past clients indicates that they most appreciate the in-depth analysis and objective assessment of their operations and the new insights and perspectives introduced by the students. Please note: For this capstone project, only companies/organizations with established products and an existing customer base can be accepted (proxy: $2-3M annual revenue). We cannot accommodate start-ups without an established customer base.

The Schulich MBA students bring strong foundations in core management disciplines: finance, marketing, operations, and strategy, alongside consulting skills in problem analysis, project management, and communication. They work in diverse teams to deliver professional, actionable recommendations to real-world clients.

Master of Marketing (MMKG) learners at the Schulich School of Business are highly skilled in both strategic marketing theory and practical application . They are equipped with analytical, creative, and digital skills that enable them to tackle real-world marketing challenges effectively. By offering our learners a paid internship , companies will benefit from: Fresh insights & innovative ideas from marketing professionals in training Hands-on execution of marketing strategies with an emphasis on ROI-driven solutions Strong analytical capabilities , including market research and performance measurement Proficiency in digital marketing , content creation, SEO, and social media engagement Critical thinking & problem-solving skills that contribute to strategic decision-making Professionalism & adaptability to diverse industries and marketing roles

Master's student-consultants will devise a strategy to address a marketing opportunity you have identified for your organization. They will work with you to complete a comprehensive business analysis and strategic plan in the May - August 2025 term.