This course will introduce to students a variety of data mining techniques (data wrangling & visualization, logistic regression, classification and regression trees, clustering, K-means, time series forecasting, etc.), web scraping, as well as apps creating. Companies that work with our course will set up a project plan and have regular meetings with our students, and our students will collect data, do the data analysis, and draft a final report.

There are three ways a business can increase revenue from a customer perspective; increase the number of times a customer buys (frequency), increase the amount a customer spends during their visit (revenue—also often called upsell) or acquire new customers (acquisition). In this course, students will develop a variety of acquisition models that use customer attributes and past customer spending patterns to predict which customers are most likely to visit your store and make a purchase. An acquisition model helps your business target your offers to the appropriate people to achieve a higher response rate with an acquisition campaign. For example, if 1000 people are targeted to come to your store and 100 of them usually do, a successful acquisition model may increase that rate to 200 customers out of 1000; the statistical model helps target a campaign to customers most likely to respond. This course may also attempt to predict upsell and/or frequency, depending on needs from companies.

There are three ways a business can increase revenue from a customer perspective; increase the number of times a customer buys (frequency), increase the amount a customer spends during their visit (revenue—also often called upsell) or acquire new customers (acquisition). In this course, students will develop a variety of acquisition models that use customer attributes and past customer spending patterns to predict which customers are most likely to visit your store and make a purchase. An acquisition model helps your business target your offers to the appropriate people to achieve a higher response rate with an acquisition campaign. For example, if 1000 people are targeted to come to your store and 100 of them usually do, a successful acquisition model may increase that rate to 200 customers out of 1000; the statistical model helps target a campaign to customers most likely to respond. This course may also attempt to predict upsell and/or frequency, depending on needs from companies.

This course is designed to demonstrate communication’s impact in actually creating the experiences humans undergo when we organize socially around a shared goal. After we clearly explore the role of communication when humans organize, we then focus on several theories related to organizing. In the latter part of the course, we explore several topics that emerged from the organizing efforts of people. This list includes topics like emotion, conflict, change, leadership, technology, and the current experience of what it means to work.