This experience connects learners with emerging businesses eager to explore the integration of artificial intelligence into their operations. Acting as consultants, learners will analyze business needs and design actionable AI adoption strategies that balance innovation with feasibility. By collaborating with real businesses, learners will apply their classroom knowledge in practical settings, offering insights into customer engagement, marketing personalization, process automation, data analytics, and supply chain optimization. This cross-disciplinary experience leverages the strengths of both business and computing students to deliver comprehensive solutions.

This experience is designed for learners enrolled in business programs at UFV, focusing on marketing, human resource management, international business expansion, and management. Learners are equipped with foundational knowledge and practical skills that can be applied to real-world business challenges. Through this experience, students will have the opportunity to work on projects that allow them to apply their classroom learning to practical scenarios, enhancing their problem-solving abilities and understanding of industry dynamics.

Through their studies, students have the skills to: Understand the frameworks and toolkits to conduct stakeholder analysis for sustainability-related business. Identify key issues that impede business growth. Develop organizational strategies that facilitate growth. Execute the initial steps of stakeholder engagement, marketing and community development. Students have a background in: Market and competition analysis Introductory Finance Introductory Accounting Introductory Marketing