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Marketing Foundations

MRKT 305
Closed
University of North Dakota (UND)
University of North Dakota (UND)
University of North Dakota (UND) - Nistler College of Business and Public Administration Grand Forks, North Dakota, United States
Robert Warren
Robert Warren
Instructor
(2)
5
General
  • Undergraduate; 3rd year, 2nd year
  • 65 learners; teams of 4
  • 25 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 3/3 project matches
  • Anywhere
  • Academic experience
  • Any
  • Any
Categories
Marketing Market research Digital marketing Social media marketing Marketing analytics
Skills
online communication marketing mix marketing research
Project timeline
  • May 16, 2022
    Experience start
  • June 1, 2022
    Project Scope Meeting
  • August 6, 2022
    Experience end
Overview
Details

Looking to elevate your organization, and bring it to the next level? Bring on students from the University of North Dakota to be your student-consultants, in a project-based experience. Students will work on one main project over the course of the semester, connecting with you as needed with virtual communication tools.

Students in this program will learn about the external environments impacting marketing; the buyer decision making process; methods of segmenting and targeting customers and how the marketing mix, product, price, place, and promotion, is used to ensure the right product is delivered to a customer at the time, place, and price they expect.

Learner skills
Online communication, Marketing mix, Marketing, Research
Deliverables

Deliverables are negotiable, and will seek to align the needs of the students and the organization.

Some final project deliverables might include:

  1. A 10-15 minute presentation on key findings and recommendations
  2. A detailed report including their research, analysis, insights and recommendations
Project Examples

Students in groups of 3-5 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Project activities that students can complete may include, but are not limited to:

  • Describe the components of a situation analysis
  • Identify strategic alternatives and know a basic outline for a marketing plan
  • Explain the concept of ethics in marketing
  • Discuss the external environment of marketing and explain how it affects an organization
  • Analyze the components of both the consumer and business decision-making process
  • Describe the characteristics of markets and market segments
  • Define marketing research and explain its importance to market decision making
  • Define the term product
  • Describe the benefits of supply chain management
  • Describe common channel structures and strategies
  • Discuss the role of promotion in the marketing mix
  • Describe the communications process
  • Discuss the importance of pricing decisions to the firm
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

A representative of the company will be available to answer questions from students in a timely manner for the duration of the project.

A representative of the company will be available for a pre-selection discussion with the administrator of the course to review the project scope.