Digital Marketing

Timeline
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September 11, 2017Experience start
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September 26, 2017Project Scope Meeting
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December 5, 2017Experience end
Timeline
-
September 11, 2017Experience start
-
September 26, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
December 5, 2017Experience end
Experience scope
Categories
Leadership Organizational structure Marketing strategySkills
competitive analysis market research marketing strategy digital marketing businessA group of student consultants will develop a digital marketing plan unique to your organization.
Learners
The final deliverables for this project include:
- A 3-page executive summary and accompanying documents on the research and analytical work that has been performed
- A 7-minute presentation on their findings with a 10-15 minute Q&A period
As an industry partner, you can expect details on the solution and recommendations the team developed. This could be a digital marketing plan, a new strategic positioning, a communication strategy and so on, depending on the initial assignment the company handed to the students.
Project timeline
-
September 11, 2017Experience start
-
September 26, 2017Project Scope Meeting
-
December 5, 2017Experience end
Timeline
-
September 11, 2017Experience start
-
September 26, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
December 5, 2017Experience end
Project Examples
Requirements
With the professor, you will co-create a digital marketing challenge that is unique to your organization and that a student team consisting of 4 to 5 undergrad students can complete. The project can be related to ongoing marketing initiatives, such as:
- A new product launch
- A brand campaign
- Brand repositioning for the purpose of market expansion, new target markets, etc.
Students will do industry research on your competitors and potential customers, as well as your strengths, competencies, and weaknesses. It is imperative that you provide access to as much data as you can. Based on the research, the team will develop a solution and recommendations for you.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
September 11, 2017Experience start
-
September 26, 2017Project Scope Meeting
-
December 5, 2017Experience end
Timeline
-
September 11, 2017Experience start
-
September 26, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
December 5, 2017Experience end