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Digital Marketing

MKTG 4560
Closed
Schulich School of Business
Schulich School of Business
Toronto, Ontario, Canada
Detlev Zwick
Educator
1
Timeline
  • September 11, 2017
    Experience start
  • September 26, 2017
    Project Scope Meeting
  • December 5, 2017
    Experience end
Experience
8 projects wanted
Dates set by experience
Preferred companies
Toronto, Ontario, Canada
Any
Any industries

Experience scope

Categories
Leadership Organizational structure Marketing strategy
Skills
competitive analysis market research marketing strategy digital marketing business
Learner goals and capabilities

A group of student consultants will develop a digital marketing plan unique to your organization.

Learners

Learners
Undergraduate
Any level
40 learners
Project
100 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

The final deliverables for this project include:

  • A 3-page executive summary and accompanying documents on the research and analytical work that has been performed
  • A 7-minute presentation on their findings with a 10-15 minute Q&A period

As an industry partner, you can expect details on the solution and recommendations the team developed. This could be a digital marketing plan, a new strategic positioning, a communication strategy and so on, depending on the initial assignment the company handed to the students.

Project timeline
  • September 11, 2017
    Experience start
  • September 26, 2017
    Project Scope Meeting
  • December 5, 2017
    Experience end

Project Examples

Requirements

With the professor, you will co-create a digital marketing challenge that is unique to your organization and that a student team consisting of 4 to 5 undergrad students can complete.  The project can be related to ongoing marketing initiatives, such as:

  • A new product launch
  • A brand campaign
  • Brand repositioning for the purpose of market expansion, new target markets, etc.

Students will do industry research on your competitors and potential customers, as well as your strengths, competencies, and weaknesses. It is imperative that you provide access to as much data as you can. Based on the research, the team will develop a solution and recommendations for you. 

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox
  • Q - Checkbox