Come on in!
York University students deliver custom marketing plans via Zoom, offering strategic insights and actionable solutions to enhance company or non-profit marketing efforts.
Advertising Communications Market expansion Marketing strategy Social media marketing
Projects start on September 3, 2026
Closed on June 13, 2026

Closed to new projects.

Experience is no longer accepting new projects.
Timeline
  • September 3, 2026
    Experience start
  • September 25, 2026
    Interim report 1
  • October 23, 2026
    Interim report 2
  • November 6, 2026
    Interim report 3
  • November 27, 2026
    Experience end

About this experience

Contact
Adjunct Professor of Marketing
6
Learner skills
marketing planning marketing communications marketing secondary research primary research zoom (video conferencing tool)
What learners can do

Intermediate level marketing students in the third year of their degrees at York University. They are capable of developing a custom marketing plan or marketing communications plan for a company or not-for-profit.

How learners and employer interact

Individual deliverables are provided per team.

Experience
4/3 project matches
Preferred companies
Anywhere
Any company type
Any industries

What learners can deliver

Expected outcomes and deliverables

Students will perform secondary research and apply course theory to develop a marketing plan or marketing communications plan. No primary research will be conducted. Clients will receive a marketing plan or marketing communications plan in softcopy. The plan will be presented to the client on Zoom. The presentation will be provided to the client in softcopy.

Learners
Undergraduate
Intermediate levels
30 learners
Project
50 hours per learner
Educators assign learners to projects
Teams of 5
Project timeline
  • September 3, 2026
    Experience start
  • September 25, 2026
    Interim report 1
  • October 23, 2026
    Interim report 2
  • November 6, 2026
    Interim report 3
  • November 27, 2026
    Experience end

Projects you can submit

Marketing plan or marketing communications plan for a B2B or B2C company. We are not looking for start-ups. Clients must have been in business for a minimum of three years and have annual revenues in excess of $1 million.

Required questions for companies

Companies matching with this experience will answer these questions.

  • Q1 - Text short
    Is your requirement for a marketing plan or marketing communications plan?  *
  • Q2 - Text short
    Has your organization been in operation for at least 3 years?  *
  • Q3 - Text short
    Does your organization have a budget of at least $20,000 to spend on the results of this plan?  *