Ian Gordon has worked with York University for over 25 years during which he has led over 100 marketing courses in areas such as marketing planning, CRM, research and competitive advantage.
He is a long-established marketing management consultant with executive and Board experience. He helps companies to build profitable revenue performance, and works extensively at the intersection of marketing and technology. As part of this and more generally, he has assisted many firms with market and marketing assessments, strategic and marketing planning, and the measurement and planning of customer and stakeholder relationships. He has also worked with clients to build fact-based responses to strategic issues, conceive market, product and channel strategies, organize around customers and channel intermediaries, develop deeper relationships with individual customers and create lines of business to capture new revenues. His focus is on bringing proven, practical and leading-edge strategic concepts to help transform companies that expect much more from their revenue performance and want to break down barriers that restrict growth. In addition to assisting individual companies, Ian has also conducted public-sector, industry and consortia engagements domestically and internationally. He has authored four books on competitive business strategy and relationship marketing, and over 100 articles, including 15 for the Ivey Business Journal/Business Quarterly (incl. March/April 2022 and May/June 2021). In 2011, he appeared as the first subject matter expert in distribution channels and bilateral US-Canada pricing before the Canadian Senate's Standing Committee on National Finance. He has trained executives and managers from over half the Fortune 500 companies in open market seminars around the world for organizations such as BusinessWeek, Frost and Sullivan, and Marcus Evans, and in in-house workshops. Sessions have focused on subjects such as CRM, competitive intelligence and strategy, and pricing. In-house programs have been customized to the training needs of individual firms. Ian has also been a featured keynote speaker at company events and industry forums. He has lectured extensively to undergraduate and MBA students; his full semester courses have included subjects such as management consulting, CRM/relationship marketing, marketing planning, marketing research, marketing tech. products, distribution channels, consumer behaviour, B2B marketing, international marketing, and entrepreneurship. He serves or has served on nine Boards of Directors/Advisors including company Boards of Directors, the Strategy Advisory Board for a hospital, and a business advisory board for a municipality.