Social Media and PR Strategy Challenge


Timeline
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October 13, 2017Experience start
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October 30, 2017Project Scope Meeting
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October 28, 2017Experience end
Timeline
-
October 13, 2017Experience start
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October 30, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 28, 2017Experience end
Experience scope
Categories
Communications Marketing strategySkills
execution planning strategy digital mediaStudents act as consultants for your organization in an interactive strategy session to tackle a communications and PR challenge using social media. The topic should focus on the role of communications and PR in your organization using social media.
Learners
Students will provide their recommendations live, during the interactive, in-class session October 28th. Notes from the working session will be shared with the participating company.
Project timeline
-
October 13, 2017Experience start
-
October 30, 2017Project Scope Meeting
-
October 28, 2017Experience end
Timeline
-
October 13, 2017Experience start
-
October 30, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 28, 2017Experience end
Project Examples
Requirements
This is an opportunity to have a full class of Schulich School of Business MBA students analyze a business problem you are facing and develop solutions to address the problem, while growing your business and helping to improve profitability. Two companies will present their business challenge/opportunity to be assessed and worked upon.
You would provide the students with a written brief on your company and your social media communications and PR challenge no later than October 14th. They would do some preliminary research in preparation for an in-depth exploration of the challenge at hand, which will take place on Saturday, October 28th.
The class will be guided by an instructor with 20 yearsÂ’ of digital media and digital marketing business strategy development experience, with clients and employers in a variety of industries in multiple sectors. You would work with the instructor ahead of time to ensure the right information is given to the students to enable them to give you strong recommendations.
On October 14th you will have the opportunity to recap the problem at the beginning of the session and can add more to the challenge at this time, if you wish. The experience is designed so that you can ask questions, provide input and get feedback in real time.
The topic should focus on the role of communications and public relations in your organization with a focus on using social media.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
October 13, 2017Experience start
-
October 30, 2017Project Scope Meeting
-
October 28, 2017Experience end
Timeline
-
October 13, 2017Experience start
-
October 30, 2017Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
October 28, 2017Experience end