Industry Research Project
Timeline
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January 13, 2017Experience start
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March 30, 2017Experience end
Experience scope
Categories
Marketing strategySkills
communication market research marketing communications social media strategy digital marketingStudents will do industry research on your competitors, potential customers and your strengths, competencies, and weaknesses, which informs their strategic digital marketing recommendations for you.
Learners
Students will submit a 3-page executive summary and accompanying documents on the research and analytical work that has been performed. Students will also hold a 7-minute presentation on their findings with a 10-15 minute Q&A period. As an industry partner, you should expect details on how a digital marketing strategy can help your new product launch, brand repositioning, etc.
Project timeline
-
January 13, 2017Experience start
-
March 30, 2017Experience end
Project Examples
Requirements
Could you benefit by having a group of 4th-year student consultants research a marketing challenge that is unique to your organization? Students will do industry research on your competitors, potential customers and your strengths, competencies, and weaknesses, which informs their strategic digital marketing recommendations for you. The project scope could include, but is not limited to, be related to ongoing marketing initiatives such as;
- new product launch
- brand campaign
- segment analysis
- brand repositioning for the purpose of market expansion
- Competitive analysis
- new target markets, etc.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
January 13, 2017Experience start
-
March 30, 2017Experience end