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CRM Implementation Plan

MARK 2040
Closed
George Brown College
George Brown College
Toronto, Ontario, Canada
Stephanie Wallace
Stephanie Wallace She / Her
Professor
(8)
6
General
  • Post-graduate; Capstone
  • 30 learners; teams of 4
  • 40 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1/1 project matches
  • Ontario, Canada
  • Academic experience
  • Sole proprietorship, Startup, Family owned, Small to medium enterprise
  • Any industries
Categories
Marketing Customer segmentation Digital marketing Lead generation Marketing strategy Marketing analytics
Skills
marketing crm market research
Project timeline
  • January 22, 2024
    Experience start
  • April 27, 2024
    Experience end
Overview
Details

The learning outcomes this assignment works towards are:

·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool.

·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics.

 

The specific learning objectives that will be achieved by the learner are:

·      Craft a positioning matrix and related value proposition.

·      Project a clear understanding and analysis of market and customer segmentation.

·      Build a qualification model for leads and customers.

·      Develop a vendor analysis framework to recommend the optimal tool for the client.

·      Recommend the best CRM strategy and tool to improve customer relationships for an organization.

·      Create a strategic customer relationship marketing plan for an organization.

Learner skills
Marketing, Crm, Market research
Deliverables

Students will design a thoughtful and professional CRM implementation plan in a Word doc (25%) and a PowerPoint presentation (10%) that showcases their expertise as strategic marketing consultants. 

Project Examples

Businesses looking to incorporate a CRM framework from a strategic perspective as well as a CRM tool. Businesses may already have a tool that they are using, but would be seeking advice on how to fully implement it so that it aligns to their CRM strategy.