George Brown College

Toronto, Ontario, Canada

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience.Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

George Brown College

Toronto, Ontario, Canada

Today’s customer journey crosses a variety of touchpoints – both online and off. From brick and mortar retail locations to a variety of digital experiences including websites, mobile apps and social media, a successful omni-channel approach provides a customer-centric experience.Students will work with businesses to create a unified, on-brand, and effective experience across multiple devices and channels - optimizing accessibility, visibility, and user experience at every step.

George Brown College

Toronto, Ontario, Canada

1. Student groups will be acting as UX website consultants, and will use one of Shopify’s free themes to redesign a modified version of a company's website based on UX principles: the UX Experience Honeycomb. The e-commerce platform should embody all seven honeycombs.2. Once the website is designed, they will also make sure it is mobile friendly and aligned to select Google’s Principles of Mobile Site Design. Google has 25 mobile site design principles, which they have grouped into five sections. 3. In a report, students will explain how they aligned both your company's desktop and mobile website to the UX Experience Honeycomb. They are to provide screenshots as examples of each honeycomb.4. They will then explain how they adhered to Google’s Principles of Mobile Site Design with screenshot examples of the principles you followed.

George Brown College

Toronto, Ontario, Canada

The learning outcomes this assignment works towards are:·      Examine the effective use of CRM in sales and marketing functions to recommend a CRM strategy and tool.·      Analyze Customer Relationship Marketing best practices to provide strategic customer focused marketing tactics. The specific learning objectives that will be achieved by the learner are:·      Craft a positioning matrix and related value proposition.·      Project a clear understanding and analysis of market and customer segmentation.·      Build a qualification model for leads and customers.·      Develop a vendor analysis framework to recommend the optimal tool for the client.·      Recommend the best CRM strategy and tool to improve customer relationships for an organization.·      Create a strategic customer relationship marketing plan for an organization.