Strategic Marketing Plan
Timeline
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April 14, 2025Experience start
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May 3, 2025Initial Meeting With Client
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July 1, 2025Experience end
Timeline
-
April 14, 2025Experience start
-
May 3, 2025Initial Meeting With Client
During this meeting with a client, the following will take place;
- Introduction of the business, key objectives required from this marketing plan, and Q&A.
- Student team leaders will ask different questions regarding the required information.
- All necessary information and files will be shared in this meeting with students by the client.
-
July 1, 2025Experience end
Experience scope
Categories
Market research Market expansion Sales strategySkills
marketing strategies environmental analysis market dynamics strategic marketing integrated marketing communications performance appraisal master of business administration (mba) strategic planning marketing marketing planningThis experience connects MBA students with industry professionals to develop comprehensive marketing strategies tailored to business needs. Learners will leverage their understanding of market dynamics, consumer behavior, and strategic planning to create actionable marketing plans. Students will deliver integrated marketing communication plans and performance evaluation frameworks by applying their knowledge of segmentation, targeting, positioning, and the marketing mix. This collaboration offers companies fresh insights and innovative approaches to enhance their market presence.
We are seeking collaborations with businesses that:
- currently have 5 or more employees on staff
- are actively in business (not planning on launching)
- have an annual turn over of $200,000+
- ideally looking to offer internship, coop, and employment opportunities after the Experience concludes
Learners
- Comprehensive marketing strategy document
- Situational and environmental analysis report
- Integrated Marketing Communication (IMC) plan
- Marketing plan performance evaluation matrix
- Presentation of strategic recommendations
Project timeline
-
April 14, 2025Experience start
-
May 3, 2025Initial Meeting With Client
-
July 1, 2025Experience end
Timeline
-
April 14, 2025Experience start
-
May 3, 2025Initial Meeting With Client
During this meeting with a client, the following will take place;
- Introduction of the business, key objectives required from this marketing plan, and Q&A.
- Student team leaders will ask different questions regarding the required information.
- All necessary information and files will be shared in this meeting with students by the client.
-
July 1, 2025Experience end
Project Examples
Requirements
- Develop a marketing strategy for a new product launch in a competitive market
- Create a repositioning plan for an established brand seeking to reach a younger demographic
- Design an integrated marketing communication plan for a regional expansion
- Analyze and propose a marketing mix adjustment for a declining product line
- Evaluate and enhance the digital marketing strategy for an e-commerce platform
- Formulate a market entry strategy for a company entering an international market
- Assess and improve the customer engagement strategy for a service-based business
- Develop a crisis communication plan for a brand facing public relations challenges
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
April 14, 2025Experience start
-
May 3, 2025Initial Meeting With Client
-
July 1, 2025Experience end
Timeline
-
April 14, 2025Experience start
-
May 3, 2025Initial Meeting With Client
During this meeting with a client, the following will take place;
- Introduction of the business, key objectives required from this marketing plan, and Q&A.
- Student team leaders will ask different questions regarding the required information.
- All necessary information and files will be shared in this meeting with students by the client.
-
July 1, 2025Experience end