International Marketing
General
- Continuing Education
- 18 learners; teams of 4
- 11 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/3 project matches
- Anywhere
- Academic experience
- Any, Small to medium enterprise
- Food & beverage, Hospitality, Consumer goods & services, Marketing & advertising, Trade & international business
Categories
Skills
Project timeline
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September 27, 2022Experience start
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December 7, 2022Project Scope Meeting
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December 7, 2022Experience end
Timeline
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September 27, 2022Experience start
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December 7, 2022Project Scope Meeting
Client will address the class via Zoom the first day of the class. Or, I can interview the client via Zoom and play back to students the first day of class. Either way works. Check-in meetings every 3 weeks via Zoom of email. Client to be available to answer occasional email questions when needed.
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December 7, 2022Experience end
Overview
- Details
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The ideal project for student teams to focus on would be a firm that markets a products or services internationally, or would like to explore doing so. Student teams would examine the current marketing strategy and offer plans to expand segmentation.
- Learner skills
- Marketing strategies, Presentations
- Deliverables
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Students would apply course concepts to the firm's strategy, assess the current market plan, and offer additional or alternative strategies. The final deliverable will be graded team presentations at course end.
Project Examples
Ideally student teams would like to focus on consumer type products. B2C are normally the most understandable offerings. B2B could work also. Regarding the attached elements, students will address those that apply to the project.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
A representative of the company will be available to answer key questions should they come up from students in a timely manner for the duration of the project.