Sales Consultancy for Small Businesses

ENT 577
Closed
Toronto Metropolitan University
Toronto, Ontario, Canada
Patti Pokorchak, MBA
Contract Lecturer, Entrepreneurial Sales ENT 577
(2)
3
Timeline
  • February 15, 2021
    Experience start
  • February 16, 2021
    Project Scope Meeting
  • March 10, 2021
    Phase I submission
  • March 24, 2021
    Phase II submission
  • April 6, 2021
    Phase III submission
  • April 6, 2021
    Experience end
Experience
5/5 project matches
Dates set by experience
Preferred companies
Anywhere
Startup, Social Enterprise, Small to medium enterprise
Any industries

Experience scope

Categories
Communications Market research Product or service launch Sales strategy Marketing strategy
Skills
competitive analysis sales & marketing business consulting business strategy research
Learner goals and capabilities

Are you a startup or small/medium businesses, looking to increase your sales? Do you have your hands full with your day to day business, and do not want to spend a large chunk of your budget on professional sales consultants?

Our 4th year students at Ryerson bring creative innovation in sales strategies to the table, and are keen to provide both research and sales suggestions to your business. Students will build an understanding of your business quickly and will propose efficient avenues to increase your profitability.

Learners

Learners
Undergraduate
Any level
50 learners
Project
40 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Phase 1: Familiarizing with your business

  • Students will build a quick understanding of your firm's industry, competitive space, and product/service.

Phase 2: Market research presentation

  • A preliminary market summary including key stakeholder identification, learnings from interviews + research, broad market opportunities, identification of strategic selling need, key market focus proposition

Phase 3: Market assessment presentation

  • Students will utilize their accumulated knowledge on your firm's market opportunity to give a presentation regarding potential industry focus, strategic selling need, and selecting a key market focus

Phase 4: Sales recommendations report

  • A list of your 20 top identified leads, including a deep dive analysis of the top 4-6 prospects + a list of sales recommendations with supporting executable action steps for your firm's start-ups consideration.
Project timeline
  • February 15, 2021
    Experience start
  • February 16, 2021
    Project Scope Meeting
  • March 10, 2021
    Phase I submission
  • March 24, 2021
    Phase II submission
  • April 6, 2021
    Phase III submission
  • April 6, 2021
    Experience end

Project Examples

Requirements

These are aspects of your business that our students can and will work on:

  • Review any prospect and understand your business.
  • Conduct info-gathering interviews with your startup.
  • Identifying and creating sales-worthy value propositions and stories based on research and interviewing.
  • Understand and analyze quantitative sales planning forecasts.
  • Potential for students to continue implementing their sales strategy propositions post-assignment.

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.