Graduate students at the Schulich School of Business will consult with your company to learn about your business and a key marketing challenge or problem that you face. Students will use social media and other sources to determine whether or not there are additional consumer centric challenges that also need to be addressed

The team assigned to your company will conduct research to gain insights on changes within the competitive landscape and identify key trends affecting your industry.

They will analyse the data and assess its implications for your organisation to provide you with a strategy to address your marketing challenge at the conclusion of the project.

Project examples include, but are not limited to:

• Identifying additional audiences you could target to help grow your business
• Enhancing brand perception amongst key customer groups
• Creation of signature customer experiences to enhance engagement