Marketing Strategy Consulting

MKTG 5200
Closed
Schulich School of Business
Toronto, Ontario, Canada
Educator
(1)
3
Timeline
  • May 31, 2017
    Experience start
  • July 6, 2017
    Experience end
Experience
7 projects wanted
Dates set by experience
Preferred companies
Ontario, Canada
B2b, B2c, For profit
Any industries

Experience scope

Categories
Skills
marketing strategy
Learner goals and capabilities

Graduate students at Schulich will tackle a marketing problem or challenge your organization is facing, and provide recommendations to address it.

Learners

Learners
Any level
40 learners
Project
150 hours per learner
Learners self-assign
Teams of 5
Expected outcomes and deliverables

Students will provide a report describing the findings from their research, detailing their insights into your company and industry as a whole. They'll provide actionable recommendations to address the issue or challenge that you provided.

Project timeline
  • May 31, 2017
    Experience start
  • July 6, 2017
    Experience end

Project Examples

Requirements

Graduate students at the Schulich School of Business will consult with your company to learn about your business and a key marketing challenge or problem that you face. Students will use social media and other sources to determine whether or not there are additional consumer centric challenges that also need to be addressed

The team assigned to your company will conduct research to gain insights on changes within the competitive landscape and identify key trends affecting your industry.

They will analyse the data and assess its implications for your organisation to provide you with a strategy to address your marketing challenge at the conclusion of the project.

Project examples include, but are not limited to:

  • Identifying additional audiences you could target to help grow your business
  • Enhancing brand perception amongst key customer groups
  • Creation of signature customer experiences to enhance engagement

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

  • Q - Checkbox
  • Q - Checkbox