Sales Lead Generation for Startups & Small Businesses

ENT 577
Closed
Toronto Metropolitan University
Toronto, Ontario, Canada
Patti Pokorchak, MBA
Contract Lecturer, Entrepreneurial Sales ENT 577
(2)
3
Timeline
  • September 20, 2021
    Experience start
  • October 20, 2021
    Project Scope Meeting
  • October 26, 2021
    Phase I submission
  • November 16, 2021
    Phase II submission
  • November 24, 2021
    Group Role Plays
  • December 1, 2021
    Phase 4 submission
  • December 1, 2021
    Experience end
Experience
11/5 project matches
Dates set by experience
Preferred companies
Anywhere
Startup, Social enterprise, Small to medium enterprise, Non profit, Any
Consumer goods & services
Categories
Communications Market research Product or service launch Sales strategy
Skills
competitive analysis sales & marketing business consulting business strategy
Learner goals and capabilities

Are you a startup or small business, looking to increase your sales? Do you have your hands full with your day-to-day business, and do not want to spend a large chunk of your budget on professional sales consultants?

Our 3rd and 4th-year students at Ryerson Business School (Entrepreneurship majors) bring creative innovation in sales strategies to the table and are keen to provide both research and sales suggestions to your business.

Students will build an understanding of your business quickly and will propose efficient avenues to increase your leads.

We do NOT do marketing or branding, it's about understanding your ideal target market, how to approach them, do a group roleplay that gets evaluated, and then submit a final report including a detailed list of up to 20 potential clients with a deeper dive into 4-6 of them.

** NOTE that the students will be contacting you directly as they choose who to work with. I will approve only those projects and companies which best suit our needs.

Learners
Undergraduate
Any level
60 learners
Project
25 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

Phase 1: Familiarizing with your business

  • Students will build a quick understanding of your firm's industry, competitive space, and product/service. They will need up to one hour of your time but the more time you spend briefing them, the better the results will be.

Phase 2: Market research presentation

  • A preliminary market summary including key stakeholder identification, learnings from interviews + research, broad market opportunities, identification of strategic selling need, key market focus proposition

Phase 3: Market assessment presentation

  • Students will utilize their accumulated knowledge on your firm's market opportunity to give a presentation regarding potential industry focus, strategic selling need, and selecting a key market focus

Phase 4: Sales recommendations report

  • A list of your 20 top identified leads, including a deep dive analysis of the top 4-6 prospects + a list of sales recommendations with supporting executable action steps for your firm's start-up's consideration.
Project timeline
  • September 20, 2021
    Experience start
  • October 20, 2021
    Project Scope Meeting
  • October 26, 2021
    Phase I submission
  • November 16, 2021
    Phase II submission
  • November 24, 2021
    Group Role Plays
  • December 1, 2021
    Phase 4 submission
  • December 1, 2021
    Experience end
Project Examples

These are aspects of your business that our students can and will work on:

  • Review any prospect and understand your business.
  • Conduct info-gathering interviews with your startup.
  • Potential for students to continue implementing their sales strategy propositions post-assignment.