Sales Lead Generation for Startups & Small Businesses
Timeline
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September 20, 2021Experience start
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October 20, 2021Project Scope Meeting
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October 26, 2021Phase I submission
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November 16, 2021Phase II submission
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November 24, 2021Group Role Plays
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December 1, 2021Phase 4 submission
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December 1, 2021Experience end
Timeline
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September 20, 2021Experience start
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October 20, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, product or service overview, ideal target market (s), stakeholder identification and important dates.
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October 26, 2021Phase I submission
Students to give preliminary overview of their understanding of your business
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November 16, 2021Phase II submission
Students to submit market research presentation
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November 24, 2021Group Role Plays
Each group will do a live roleplay in front of the whole class and be evaluated on their presentation and style.
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December 1, 2021Phase 4 submission
Students to submit list of 20 top sales leads
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December 1, 2021Experience end
Experience scope
Categories
Communications Market research Product or service launch Sales strategySkills
competitive analysis sales & marketing business consulting business strategyAre you a startup or small business, looking to increase your sales? Do you have your hands full with your day-to-day business, and do not want to spend a large chunk of your budget on professional sales consultants?
Our 3rd and 4th-year students at Ryerson Business School (Entrepreneurship majors) bring creative innovation in sales strategies to the table and are keen to provide both research and sales suggestions to your business.
Students will build an understanding of your business quickly and will propose efficient avenues to increase your leads.
We do NOT do marketing or branding, it's about understanding your ideal target market, how to approach them, do a group roleplay that gets evaluated, and then submit a final report including a detailed list of up to 20 potential clients with a deeper dive into 4-6 of them.
** NOTE that the students will be contacting you directly as they choose who to work with. I will approve only those projects and companies which best suit our needs.
Learners
Phase 1: Familiarizing with your business
- Students will build a quick understanding of your firm's industry, competitive space, and product/service. They will need up to one hour of your time but the more time you spend briefing them, the better the results will be.
Phase 2: Market research presentation
- A preliminary market summary including key stakeholder identification, learnings from interviews + research, broad market opportunities, identification of strategic selling need, key market focus proposition
Phase 3: Market assessment presentation
- Students will utilize their accumulated knowledge on your firm's market opportunity to give a presentation regarding potential industry focus, strategic selling need, and selecting a key market focus
Phase 4: Sales recommendations report
- A list of your 20 top identified leads, including a deep dive analysis of the top 4-6 prospects + a list of sales recommendations with supporting executable action steps for your firm's start-up's consideration.
Project timeline
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September 20, 2021Experience start
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October 20, 2021Project Scope Meeting
-
October 26, 2021Phase I submission
-
November 16, 2021Phase II submission
-
November 24, 2021Group Role Plays
-
December 1, 2021Phase 4 submission
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December 1, 2021Experience end
Timeline
-
September 20, 2021Experience start
-
October 20, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, product or service overview, ideal target market (s), stakeholder identification and important dates.
-
October 26, 2021Phase I submission
Students to give preliminary overview of their understanding of your business
-
November 16, 2021Phase II submission
Students to submit market research presentation
-
November 24, 2021Group Role Plays
Each group will do a live roleplay in front of the whole class and be evaluated on their presentation and style.
-
December 1, 2021Phase 4 submission
Students to submit list of 20 top sales leads
-
December 1, 2021Experience end
Project Examples
Requirements
These are aspects of your business that our students can and will work on:
- Review any prospect and understand your business.
- Conduct info-gathering interviews with your startup.
- Potential for students to continue implementing their sales strategy propositions post-assignment.
Timeline
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September 20, 2021Experience start
-
October 20, 2021Project Scope Meeting
-
October 26, 2021Phase I submission
-
November 16, 2021Phase II submission
-
November 24, 2021Group Role Plays
-
December 1, 2021Phase 4 submission
-
December 1, 2021Experience end
Timeline
-
September 20, 2021Experience start
-
October 20, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, product or service overview, ideal target market (s), stakeholder identification and important dates.
-
October 26, 2021Phase I submission
Students to give preliminary overview of their understanding of your business
-
November 16, 2021Phase II submission
Students to submit market research presentation
-
November 24, 2021Group Role Plays
Each group will do a live roleplay in front of the whole class and be evaluated on their presentation and style.
-
December 1, 2021Phase 4 submission
Students to submit list of 20 top sales leads
-
December 1, 2021Experience end