Learners in groups of 5-6 will work with your company to identify your needs and provide actionable recommendations, based on their in-depth research and analysis.

Here is a break down of how students would produce reports:

Company Overview:

• Brief history and description of product/service.

Strategic Focus:

• Mission, vision, goals, core competencies, SWOT analysis.

Company Environment:

• Existing products, expertise, financial situation, resources, suppliers, customer relations.

Competitor Environment:

• Competitors' products, experience, financials, resources, suppliers, customer relations.

Situational Environment:

• Market demand, social/cultural trends, demographic shifts, economic conditions, technology impact, political influences, laws/regulations, special interests.

Target Market:

• Segment definition, decision-making process, purchase behavior, demographics, buying habits, values, media consumption, size, disposable income.

Marketing Objectives:

• Specific goals for target markets (e.g., sales volume, market share, ROI).

Marketing Tactics:

• Product, price, place, promotion strategies.

People and Research:

• Potential endorsements, research needs.

Financial Data:

• Past performance, one-year projections.

Organizational Structure:

• Current and recommended structure.

Evaluation and Control:

• Measurement methods for objectives.

Contingency Plans:

• Actions in case benchmarks aren't met.