Marketing Management - Summer 2023
General
- Post-graduate
- 34 learners; teams of 6
- 20 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 1/1 project matches
- Anywhere
- Academic experience
- Small to medium enterprise
- Any
Categories
Skills
Project timeline
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July 4, 2023Experience start
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July 21, 2023Project Scope Meeting
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September 17, 2023Experience end
Timeline
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July 4, 2023Experience start
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July 21, 2023Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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September 17, 2023Experience end
Overview
- Details
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This semester MBA students working in small groups will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
- Learner skills
- Marketing research, Sales & marketing, Business strategy
- Deliverables
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Students will submit a 10 page report including their research, analysis, insights, and recommendations.
Students will also submit a pdf slide deck summarizing their key findings and recommendations to share with your employees.
Project Examples
Examples include but are not limited to:
- Marketing strategy review: Providing recommendations on what methods you can use to leverage and improve your marketing strategy, based on your organization's budget and current marketing strategy.
- Marketing Mix strategy: Providing insight and recommending sustainable strategies related to the Marketing Mix (Product, Place, Price and Promotion).
- Social Media: An analysis of how to leverage social media channels to reach different customer groups
- Conduct external analysis (including customer, competitor, market and environment) as well as marketing mix performance.
- Developing an integrated online/offline communication strategy with pop-up stores, outdoor display ads, and app features recommendations for a large fashion retailer promoting an app that encourages online shopping.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Available to attend the students’ marketing plan online presentation during the final week of the course as well as to provide feedback to the instructor and students.
Provide a secondary contact who will be available to the students if the primary contact is unresponsive.
Attend a kickoff class online meeting to tell students about your company and your goals for the project before the first millstone Assess and judge the "top" student project and provide a letter of recommendation or LinkedIn recommendation for each student in the top student group. (Student chooses LinkedIn or letter)
Respond to student and educator inquiries/emails/messages within 2-3 business days.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions (The best is to be able to attend a weekly/bi-weekly office hour with the students about 15 min per team) (first or second week)
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.