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International Market Entry Plan

Closed
Sheridan College
Sheridan College
Mississauga, Ontario, Canada
General
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 1 projects wanted
  • Anywhere
  • Academic experience
  • Any company type
  • Any industries
Categories
General
Skills
new market expansion
Project timeline
  • January 8, 2017
    Experience start
  • April 17, 2017
    Experience end
Overview
Details

The group of student-consultants will spend over 3 months and 300 hours working on a strategic plan specifically for your firm to expand to a country (or countries) of your choosing.

Learner skills
New market expansion
Deliverables

The group of student-consultants will spend over 3 months and 300 hours working on a strategic plan specifically for your firm to expand to a country (or countries) of your choosing. At the end of all of this work, the student-consultants will submit a strategic market entry plan, which will be accompanied by a 20-minute presentation where they will detail their objectives and highlight their proposed requirements to execute that plan. 

Project Examples

Your firm would like to expand one or more of its products to another country and you need a preliminary research on how you should enter that particular country.  A group of student-consultants will research, analyze, and then create:

  • Industry analysis
  • Marketing plan
  • Operations Plan including HR, Logistics, and Inventory planning
Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Be available for a 2-hour interview (virtual, phone, or in person) in order to make sure the students fully understand your organization, industry and needs

Be responsive to periodic emails to answer any questions or concerns that the student(s) may have as they progress

Provide any information you can about the products you would like to expand

Be available for 2 mid-semester check-ins (1 hour each) to make sure that the students are on the right track for your goals

Attend the final presentation (virtually or in person) and provide feedback to the students and the professor