Strategic Management Course

ADMN4606
Closed
University Canada West
Vancouver, British Columbia, Canada
JB
Professor
(6)
5
General
  • Undergraduate; 4th year
  • 45 learners; teams of 3
  • 45 hours per learner
  • Dates set by experience
  • Learners self-assign
Preferred companies
  • 2/1 project matches
  • Canada
  • Academic experience
  • Any
  • Any
Categories
General Leadership Communications Market research Product or service launch
Skills
digital marketing competitive analysis business strategy marketing strategy data analysis
Project timeline
  • May 10, 2021
    Experience start
  • May 25, 2021
    Project Scope Meeting
  • June 2, 2021
    Experience end
Overview
Details

4th undergraduate business students will do a strategic analysis of an issue and develop recommendations and implementation ideas.

The first document will be a proposal including the issue to be study and the approach to develop recommendations. The next document will be the analysis, alternative recommendations, recommendations and implementation.

Learner skills
Digital marketing, Competitive analysis, Business strategy, Marketing strategy, Data analysis
Deliverables

1) proposal

2) final report

Project Examples

Market analysis, internal restructuring, HR, technology and other strategic plans

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions.

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.