International (Trade) Management
General
- Graduate
- 50 learners; teams of 5
- 55 hours per learner
- Dates set by experience
- Learners self-assign
Preferred companies
- 2/1 project matches
- Anywhere
- Academic experience
- Any
- Consumer goods & services
Categories
Skills
Project timeline
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January 17, 2021Experience start
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January 19, 2021Project Scope Meeting
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February 13, 2021Draft plan due
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February 16, 2021Organization and Opportunity Analysis Report
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March 15, 2021Financial and Implementation Strategy
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April 2, 2021Risk Analysis Report
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April 17, 2021Experience end
Timeline
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January 17, 2021Experience start
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January 19, 2021Project Scope Meeting
Meeting between students and company to confirm: project scope, communication styles, and important dates.
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February 13, 2021Draft plan due
Students will submit the draft for review and feedback.
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February 16, 2021Organization and Opportunity Analysis Report
Deliverable 1.
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March 15, 2021Financial and Implementation Strategy
Deliverable 2.
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April 2, 2021Risk Analysis Report
Deliverable 3.
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April 11, 2021Final revised project report
Final report comprising the three deliverables, with all company and instructor comments and suggestions addressed.
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April 17, 2021Experience end
Overview
- Details
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Students from Mohawk College will develop a comprehensive international expansion plan, consisting of detailed internal analysis of a company's resources and capabilities, international market analysis using secondary and primary data, financial and risk analysis.
- Learner skills
- Competitive analysis, Business consulting, Business strategy, Research, International expansion
- Deliverables
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The final deliverable will include:
- International Business Plan (importing into or exporting from Canada)
- A 15-20 minute presentation summarizing key findings with a Q&A session at the end
*Top 2 student groups will be chosen to provide final deliverables
Project Examples
This project will allow participating firms a low-risk method for exploring new market opportunities for existing products and services, obtain fully-costed market research for new foreign market opportunities, and compare logistics and distribution options for new market entry.
The project can include but is not limited to:
- Innovating an existing product or product line to reach a new international target market
- Target market screening
- Identifying which international market to enter (including a market entry strategy)
- Outlining how to enter an international market (including identification of key risks, estimated costs, and launch strategies).
- Providing tactical or operational recommendations for a defined market entry/expansion strategy (i.e. hiring/management strategies, cultural norms, and laws/regulations)
- Identifying potential international partners for international expansion, and providing a brief strategic overview
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Be able to meet at the beginning of the term to go over the scope of the project, communication styles, and key dates with the students.
Provide a dedicated contact who is available to answer periodic emails or phone calls over the duration of the project to address students' questions, after vetting by the instructor.
Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.
Be available to attend the final presentation with the students and provide feedback.