International Market Expansion Program - INDIA
Timeline
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May 8, 2020Experience start
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June 23, 2020Phase 1: Preliminary Assessment and Research Plan
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September 22, 2020Phase 2: Research and Analysis
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October 21, 2020Phase 3: Strategic Direction
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December 11, 2020Phase 4: Final Presentation to Faculty Panel
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December 21, 2020Experience end
Timeline
-
May 8, 2020Experience start
-
June 23, 2020Phase 1: Preliminary Assessment and Research Plan
Preliminary assessment of the firm's capacity to expand into foreign markets and identification of key issues for market expansion to India. Development of a detailed research/project plan.
-
September 22, 2020Phase 2: Research and Analysis
Comprehensive analysis of (1) the company and its capacity to expand to India and (2) the possible expansion opportunities, threats, and prospects. Preliminary alternatives expansion strategies are outlined and discussed.
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October 21, 2020Phase 3: Strategic Direction
Draft report with finalized key findings and their rationale. Alternatives for expansion are evaluated and recommendations developed.
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December 11, 2020Phase 4: Final Presentation to Faculty Panel
Final report and presentation of findings and a detailed expansion plan. Students are evaluated by faculty on their analytic and strategic work.
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December 21, 2020Experience end
Experience scope
Categories
Accounting Market research Operations Project management Sales strategySkills
competitive analysis business consulting strategic analysis financial analysis market researchThis project, sponsored by RBC, is designed for Canadian SMEs interested in expanding their market reach to India. A team of Schulich MBA students will develop a comprehensive plan for your Indian market expansion. They will identify key strategic issues, then conduct primary research in India by, for example, speaking to potential partners and distributors, interviewing trade commissioners, or meeting with trade associations, and develop a comprehensive and executable market expansion plan.
Learners
Final deliverables include:
- A 40-page business-style report summarizing the assessment and presenting an actionable market expansion plan.
- Research appendices often exceeding 150 pages with summaries of the purpose, the methodology, and the major findings of the research.
- A 20-minute presentation summarizing the research findings, followed by a conversation about the implications for the client company.
Project timeline
-
May 8, 2020Experience start
-
June 23, 2020Phase 1: Preliminary Assessment and Research Plan
-
September 22, 2020Phase 2: Research and Analysis
-
October 21, 2020Phase 3: Strategic Direction
-
December 11, 2020Phase 4: Final Presentation to Faculty Panel
-
December 21, 2020Experience end
Timeline
-
May 8, 2020Experience start
-
June 23, 2020Phase 1: Preliminary Assessment and Research Plan
Preliminary assessment of the firm's capacity to expand into foreign markets and identification of key issues for market expansion to India. Development of a detailed research/project plan.
-
September 22, 2020Phase 2: Research and Analysis
Comprehensive analysis of (1) the company and its capacity to expand to India and (2) the possible expansion opportunities, threats, and prospects. Preliminary alternatives expansion strategies are outlined and discussed.
-
October 21, 2020Phase 3: Strategic Direction
Draft report with finalized key findings and their rationale. Alternatives for expansion are evaluated and recommendations developed.
-
December 11, 2020Phase 4: Final Presentation to Faculty Panel
Final report and presentation of findings and a detailed expansion plan. Students are evaluated by faculty on their analytic and strategic work.
-
December 21, 2020Experience end
Project Examples
Requirements
Limited to 4 Companies!!!
Beginning in May, a team of six to seven Schulich MBA students will spend up to a combined 1,500 total hours completing a comprehensive international market expansion study focusing on India for your company. Based on their in-depth research and analysis, the student-consultants will identify ways to enter the Indian market and provide a detailed implementation plan and an outline of the financial implications.
Benefits for Your Company
- Obtain a detailed strategic and tactical plan for launching your product or services in India.
- Your company will benefit from the focused attention of a team of talented, highly-motivated individuals dedicated to your success under the supervision of Schulich’s award-winning faculty.
- Schulich has been operating a campus in Hyderabad, India, since 2014 and has created a comprehensive network of business, government, and educational partners throughout India. Our on-the-ground resources in India will bring together local expertise, networks, and business contacts.
- The teams working on your project will include students who are native to India and have extensive international business experience. They speak various local languages, are familiar with the culture and customs and can draw on their own professional networks.
- The cost is partially subsidized by Schulich and the RBC Financial Group.
Eligibility Criteria: Canadian small- or medium-sized enterprises (SMEs) in any industry or service are potentially eligible. Ideally, participating companies will have a 5-year history with revenues in access of $5M. Companies that don't meet these criteria, but possess significant growth potential, will also be considered.
Your Commitment
Companies considered for participation will need to agree to:
- Provide access to internal financial data to assess the profitability of the business and individual product lines, customers, market segments, etc. A non-disclosure agreement (NDA) is provided.
- Appoint a liaison person who will be responsible for being the point of contact for the students.
- Allow for reasonable and regular contact between students and company executives (10 to 12 hours total).
- Enable students to contact or survey customers, suppliers and related groups such as agents or distributors, as required
Costs: Thanks to the support of the RBC Financial Group, the cost to candidate companies is only $1,500. This includes all travel expenses.
Before applying, we recommend that you create your project scope with this template: Field Study Consulting Project Template.
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
May 8, 2020Experience start
-
June 23, 2020Phase 1: Preliminary Assessment and Research Plan
-
September 22, 2020Phase 2: Research and Analysis
-
October 21, 2020Phase 3: Strategic Direction
-
December 11, 2020Phase 4: Final Presentation to Faculty Panel
-
December 21, 2020Experience end
Timeline
-
May 8, 2020Experience start
-
June 23, 2020Phase 1: Preliminary Assessment and Research Plan
Preliminary assessment of the firm's capacity to expand into foreign markets and identification of key issues for market expansion to India. Development of a detailed research/project plan.
-
September 22, 2020Phase 2: Research and Analysis
Comprehensive analysis of (1) the company and its capacity to expand to India and (2) the possible expansion opportunities, threats, and prospects. Preliminary alternatives expansion strategies are outlined and discussed.
-
October 21, 2020Phase 3: Strategic Direction
Draft report with finalized key findings and their rationale. Alternatives for expansion are evaluated and recommendations developed.
-
December 11, 2020Phase 4: Final Presentation to Faculty Panel
Final report and presentation of findings and a detailed expansion plan. Students are evaluated by faculty on their analytic and strategic work.
-
December 21, 2020Experience end