MBA Marketing Strategy Consultancy
Timeline
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February 27, 2018Experience start
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January 3, 2018Midway Check In
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March 14, 2018Project Scope Meeting
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April 25, 2018Experience end
Timeline
-
February 27, 2018Experience start
-
January 3, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
March 14, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
April 25, 2018Experience end
Experience scope
Categories
Marketing strategySkills
business strategy marketing consulting strategic marketing competitive analysisMBA student-consultants will work with your organization to research and develop a goals-based strategic plan, which will improve the effectiveness of your marketing.
Learners
Following 3 months of strategic plan research and analysis, student-consultants will submit:
- A 5,000-word consulting report
- An optional in-person presentation
Project timeline
-
February 27, 2018Experience start
-
January 3, 2018Midway Check In
-
March 14, 2018Project Scope Meeting
-
April 25, 2018Experience end
Timeline
-
February 27, 2018Experience start
-
January 3, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
March 14, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
April 25, 2018Experience end
Project Examples
Requirements
Beginning this February, a group of 4 MBA students will spend 80 hours developing a strategic marketing plan for your organization.
Student-consultants will work with you to identify a high-priority marketing opportunity for your organization. The student teams will extensively research and analyze industry and organizational data, making strategic recommendations for your marketing goals.
Potential scopes for this project can include but are not limited to:
- Promoting a new product/service
- Increasing revenue for an existing product/service
- Increasing market share
- Customer acquisition/retention
- Increasing brand awareness
- Meeting the needs of a specific customer segment
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Additional company criteria
Companies must answer the following questions to submit a match request to this experience:
Timeline
-
February 27, 2018Experience start
-
January 3, 2018Midway Check In
-
March 14, 2018Project Scope Meeting
-
April 25, 2018Experience end
Timeline
-
February 27, 2018Experience start
-
January 3, 2018Midway Check In
Meeting between students and organization to ensure that progress is on track halfway through completion.
-
March 14, 2018Project Scope Meeting
Meeting between students and organization to confirm: project scope, communication styles, and important dates.
-
April 25, 2018Experience end