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MBA Marketing Strategy Consultancy

MKTG 5200
Closed
Carleton University
Carleton University
Ottawa, Ontario, Canada
Robin Ritchie
Associate Professor
2
Timeline
  • February 27, 2018
    Experience start
  • January 3, 2018
    Midway Check In
  • March 14, 2018
    Project Scope Meeting
  • April 25, 2018
    Experience end
Experience
4 projects wanted
Dates set by experience
Preferred companies
Ottawa, Ontario, Canada
Any
Consumer packaged goods, Restaurant, Retail, Event services
Categories
Marketing strategy
Skills
business strategy marketing consulting strategic marketing competitive analysis
Learner goals and capabilities

MBA student-consultants will work with your organization to research and develop a goals-based strategic plan, which will improve the effectiveness of your marketing.

Learners
Any level
60 learners
Project
Learners self-assign
Teams of 4
Expected outcomes and deliverables

Following 3 months of strategic plan research and analysis, student-consultants will submit:

  1. A 5,000-word consulting report 
  2. An optional in-person presentation
Project timeline
  • February 27, 2018
    Experience start
  • January 3, 2018
    Midway Check In
  • March 14, 2018
    Project Scope Meeting
  • April 25, 2018
    Experience end
Project Examples

Beginning this February, a group of 4 MBA students will spend 80 hours developing a strategic marketing plan for your organization.

Student-consultants will work with you to identify a high-priority marketing opportunity for your organization. The student teams will extensively research and analyze industry and organizational data, making strategic recommendations for your marketing goals.

Potential scopes for this project can include but are not limited to:

  • Promoting a new product/service
  • Increasing revenue for an existing product/service
  • Increasing market share
  • Customer acquisition/retention
  • Increasing brand awareness
  • Meeting the needs of a specific customer segment
Companies must answer the following questions to submit a match request to this experience:

Be available for a quick phone call with the instructor to initiate your relationship and confirm your scope is an appropriate fit for the course.

Provide a dedicated contact who will be available to answer periodic emails or phone calls over the duration of the project to address student’s questions or provide additional information.

Minimum of 2-4 interactions with the students in-person or remotely (approximately 4-6 hours over the duration of the project).