Strategic Prospecting Plan
To become a proactive sales team, we need assistance developing an outreach process. We would like to equip our sales team with a plan that guides them in researching new prospects, identifying key contacts, and reaching out with compelling messages. We would like you to create a simple step-by-step strategy for prospecting in our target market. The project may include, but is not limited to: Identifying new potential accounts that align with our current customer base. Compiling relevant market information. Building a customizable outreach script. Creating a simple tracking framework, including metrics, for measuring outreach success. The final project deliverable is a report including research, analysis, and recommendations. It should assist our sales team in successfully prospecting within our target market with actionable recommendations that will increase sales conversions.
Digital Marketing Internship
Our organization is able to offer a virtual internship opportunity for 1marketing student. Applicants must meet the following criteria: Recent post-secondary graduates – Between 15 and 30 years of age at the start of the internship Canadian citizens, permanent residents or persons granted refugee status in Canada Legally allowed to work according to the relevant provincial and Canadian legislation and regulations Available to work up to six months The primary focus for the student will be: Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: Branding and Marketing Communications - For the student to help us improve our brand's presence and capture greater market share. Public Relations - For the student to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student to help us implement better prospecting that increases conversion rates and boost our sales team's performance. Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: Slack, EMail, Google Meet. Primary contact : Sean Burke, CEO
Press Release Creation
We want to be recognized in our community and nationally for the work that we are doing. We have a great story to tell and we want it to be picked up by media outlets. We need students to create press releases for us. Students should be prepared to: Help us refine our story to something compelling and news-worthy Write up press releases around multiple news-worthy stories Identify media outlets that are most beneficial to us/most likely to pick the story up. Send press releases and establish positive rapport with media contacts Secure media exposure for our organization.
Data Analysis and Machine Learning
We are looking for research-driven students, who can analyze our users data set in order to help us build customer-impacting features that require relatively straight-forward models. The project will consist of two deliverables: Phase I: To utilize the 22,000 check ins and several reflection entries to find different customer trends and insights that we may be able to provide back to the user to learn something about their underlying behavioural trends. Phase II: Build meaningful and insightful trend analysis of a users data at an individual level. About CheckingIn: CheckingIn is a self awareness app that is empowering people to enhance their mental well being through a daily mindful check in. Users tune into their energy levels and emotions and subsequently provided with a reflection question to help them to reflect on their daily lives. We are building a community of people that believe in pausing and taking a moment to look inside themselves in order to understand the underlying emotions/behavioural sources of those feelings. In time, we present them with trends and insights into their patterns and behaviours allowing them to learn more about themselves.
Analysis and structure of check in data
About CheckingIn: CheckingIn is a self awareness app that is empowering people to enhance their mental well being through a daily mindful check in. Users tune into their energy levels and emotions and subsequently provided with a reflection question to help them to reflect on their daily lives. We are building a community of people that believe in pausing and taking a moment to look inside themselves in order to understand the underlying emotions/behavioural sources of those feelings. In time, we present them with trends and insights into their patterns and behaviours allowing them to learn more about themselves. The project will consist of two phases: Phase I: To cleanse and organize the data. At this point we have significant data from over 21,000 check ins and several reflection entries to help with the research. Phase II: Build meaningful and insightful trend analysis of the data at an individual level. Phase III: To make recommendations and considerations for additional contextual data we could capture to present more useful correlating insights for users. To design basic algorithms for introductory ML to be applied.
Analysis and Structure of Check-in Data
About CheckingIn: CheckingIn is a self awareness app that is empowering people to enhance their mental well being through a daily mindful check in. Users tune into their energy levels and emotions and subsequently provided with a reflection question to help them to reflect on their daily lives. We are building a community of people that believe in pausing and taking a moment to look inside themselves in order to understand the underlying emotions/behavioural sources of those feelings. In time, we present them with trends and insights into their patterns and behaviours allowing them to learn more about themselves. The project will consist of two phases: Phase I: To cleanse and organize the data. At this point we have significant data from over 21,000 check ins and several reflection entries to help with the research. Phase II: Build meaningful and insightful trend analysis of the data at an individual level. Phase III: To make recommendations and considerations for additional contextual data we could capture to present more useful correlating insights for users. To design basic algorithms for introductory ML to be applied.