Digital Marketing Internship

Closed
CheckingIn Software Ltd.
Vancouver, British Columbia, Canada
Sean Burke
CEO + Founder
3
Project
Academic experience or paid work
120 hours of work total
Learner
Canada
Intermediate level

Project scope

Categories
Marketing strategy
Skills
slack (software) hubspot crm google meet google sheets digital marketing branding press releases sales prospecting communication content development
Details

Our organization is able to offer a virtual internship opportunity for 1marketing student.

Applicants must meet the following criteria:

  • Recent post-secondary graduates –
  • Between 15 and 30 years of age at the start of the internship
  • Canadian citizens, permanent residents or persons granted refugee status in Canada
  • Legally allowed to work according to the relevant provincial and Canadian legislation and regulations
  • Available to work up to six months

The primary focus for the student will be:

  • Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.
  • Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.
  • Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.
  • Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.


Our goal at the end of this experience is:

  • Branding and Marketing Communications - For the student to help us improve our brand's presence and capture greater market share.
  • Public Relations - For the student to help us effectively communicate our brand's story and mission to a broad audience.
  • Prospecting Strategy - For the student to help us implement better prospecting that increases conversion rates and boost our sales team's performance.
  • Strategic Social Media Marketing - For the students to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.


Other duties the student may complete could include:

  • Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel)
  • Content development, including social posts, blog posts, LinkedIn articles, and website copy.

We will plan to communicate with our virtual intern(s) using these communication tools: Slack, EMail, Google Meet.

Primary contact: Sean Burke, CEO

Deliverables
No deliverables exist for this project.
Mentorship

You will receive direct feedback and collaboration with the marketing team.

About the company

Company
Vancouver, British Columbia, Canada
2 - 10 employees
Hospital, health, wellness & medical

A mental health and wellbeing platform for companies.