Website Redesign with Accessibility-compliance

We would like our existing website to be revamped/redesigned for our organization with a professional eye to look more modern, accessibility-compliant, utilize more traffic, marketable, ensure it has an effective user experience for people with disabilities, and help integrate e-commerce via online courses.Student/s should be prepared to:Create a design proposal including mockups for our company's review.Demontrate the advanced knowledge and skills in website accessibility compliance based on Web Content Accessibility Guidelines, 2.1 (WCAG 2.1 AA).Work on SEO aspects of the website, to help insure the highest interactivity.Provide training on updating and maintaining the site.NOTE: Current images and videos will be provided. Also, the student will be given strict access to Adobe Stock to include additional images which will complement the website.

Strategic and Digital Marketing - Purposeful, Influence and Engagement

The primary goal is to optimize marketing to generate revenue and be noticed as a Top Influencer in my field and demographically. The desired outcome is to increased brand awareness and engagement, maximized website traffic, improve SEO, and generate leads and sales.

Digital Adoption of e-Commerce and SEO Optimization with Accessibility

The primary goal is to generate revenue and be noticed as a Top Influencer in the Accessibility and Inclusion space and demographically. This is by increasing brand awareness and engagement, drive website traffic, improve SEO, lead generation, digital transformation.This will help our company's vision of building an accessible culture as well as normalize the global mindset of accessibility and inclusion at no set limits. Our key objective is to help clients gain access to the untapped target market of people with disabilities and meet legislation. This includes 15% of the world's population (World Health Organization, 2020) - over 1 billion people -- with 6.2M people in Canada alone (Statistics Canada, 2017). The disability market touches 53% of consumers and represents a huge opportunity for business controlling more than $366.5 billion. Globally, this market opportunity is more than $10 trillion (Rich Donovan, Special to the Global and Mail, 2017).Our mission is to educate and prevent accessibility barriers to ensure people with disabilities have the opportunity, equal access, and proper accommodation to continuously participate within the workforce, community, the digital world and society as a whole."Products and services are not fully complete until everyone can access them." -- Michelle Buckland

e-Learning Courses - Building an Accessible Culture

The project is to develop two e-Learning/online training programs which would be made availble on the company's website, online courses platforms, and potential partners. The training programs include: 1) Digital Accessibility and 2) Planning and Executing Accessible Online and In-person Events.It is important for events to be accessible and accommodating for people with disabilities. They should always be part of the process and have the opportunity to participate. Products and services are NOT fully complete and equal until everyone can access them with no limitations -- whether the disability is visible or invisible.Over 15% of the world's population -- over 2 billion people -- have one or more disabilities (WHO, 2021).A core mantra of the (global) disability movement is "Nothing about us without us".