Goodbot Consulting Strategic Communication and Marketing Plan

Goodbot Consulting is a nonprofit professional services organization that works with technology companies to strengthen responsible technology practices. Our goal is to determine our market positioning and develop a clear strategic communication and marketing plan to launch Goodbot Consulting services. This will involve several different steps for the students, including:- Researching the current market for professional services related to responsible technology practices.- Analyzing the competitive landscape and identifying potential target markets.- Developing a strategic communication and marketing plan for Goodbot Consulting services.- Creating a budget and timeline for the implementation of the plan.- Assessing the effectiveness of the plan and making necessary adjustments.

goodbot gaming

The main goal of this project is to create a mobile and web app for parents to help make informed decisions about what games, social media apps, and other apps their kids use. This will involve several different steps for the students, including:- Researching existing parental control apps and features that promote kids' safety- Create a comparison tool to help parents make informed choices about consoles and games- Create a function for parents to share games their kids are allowed to play with other parents - Create a parent's conversation forum to share concerns, issues and resources - Create a resource library of resources and organizations that can help parents navigate issues related to kids online interactions and outcomes- Designing a user-friendly interface for the app.- Developing a secure database to store user information- Researching and implementing other features that may be beneficial to parents.

goodbot gaming - webapp

The main goal of this project is to create a web app for parents to help make informed decisions about what games, social media apps, and other apps their kids use. This will involve several different steps for the students, including:- Researching existing parental control apps and features that promote kids' safety- Create a comparison tool to help parents make informed choices about consoles and games- Create a function for parents to share games their kids are allowed to play with other parents- Create a parent's conversation forum to share concerns, issues and resources- Create a resource library of resources and organizations that can help parents navigate issues related to kids online interactions and outcomes- Designing a user-friendly interface for the web app- Developing a secure database to store user information- Researching and implementing other features that may be beneficial to parents.

Strengthening the Reach of Goodbot Society

The main goal of this project is to strengthen the reach of Goodbot Society by creating a lightweight marketing strategy, implementing marketing and communications tactics, and implementing techniques to spread our reach and attract new subscribers and readers. Specifically, we want to optimize our SEO on our website, newsletter, and SubStack, attract more people to our website, and attract more subscribers to MailChimp and SubStack. Additionally, we want to attract more volunteers and partners who are interested in working with us in advancing, responsible technology.

Tech Policy Scorecard

The goal of this project is to create a policy scorecard that helps people who are advocating for strong technology policies to explore novel policies in other jurisdictions and compare the protections provided by policy frameworks from one country or sub-region (e.g. province, state, etc.) to another. The purpose is to strengthen tools to strengthen awareness of policy and policy advocacy. This will involve several different steps for the students, including:- Researching existing policy frameworks in different countries and sub-regions starting with the Canada, US and EUUnderstanding the elements of policies (e.g. one of the elements of GDPR was the 'Right to be Forgotten' - what other jurisdictions have similar elements? - Developing a policy scorecard that can be used to compare the protections provided by different policy frameworks and elements.- Allowing Scoring of policy elements on how well they protect rights- Identifying areas for improvement in existing policy frameworks.- Allowing attachments on commentary related to those policies- Developing a user-friendly interface for the policy scorecard.- Testing the policy scorecard with users and making improvements based on feedback.

Canadian Responsible Tech Repository

Problem ContextIn Canada and globally the responsible tech movement is quickly evolving and using multiple mediums to further its goals. Canadian institutions are producing exciting research and non-profit organizations are pursuing new projects constantly. It can be very difficult for any individual to keep up to date with work being done in this space, and this can make it impossible to identify areas for collaboration on responsible tech-related projects. GoodBot has experienced this problem first hand and has received feedback that this problem exists for many members of the Canadian responsible tech ecosystem.SolutionGoodBot hopes to leverage the data and analysis of its existing responsible tech research to create a simple interface for researchers and the community to search and connect multi-disciplinary responsible tech projects. GoodBot will provide brief summaries and categorization for any given data point (project, legislation, research, etc) to facilitate correlation and understanding by generic users. A user will be able to easily search and group Non-profit organizations, Businesses, People, Academic Research, Laws and Policy, Litigation, and Media by characteristics like problem focus, location or objective. This repository will continue to grow as GoodBot produces its annual Responsible Tech Report, and as responsible tech initiatives continue to evolve in the future. Ideally, this dynamic correlation and access will promote contact between concerned actors in Canada as we all work for a better technology future.Similar Projects/Reference PointsRepositories:US AI Regulation Repository - Ravit Dojan Responsible Tech University Ecosystem - All Tech Is HumanThe above repositories display data as a flat table with tags for categories like discipline and legislation type. These repositories serve as an excellent starting point for what we want the Canadian Responsible Tech Repository to look like. Once our repository is populated, we will create a correlation mechanism to connect data points across disciplines as users select specific data points.

Responsible Tech Onramp & Community

The goal of this project is to help Canadians understand the broader array of themes that comprise responsible technology such as privacy, disinformation, equality, transparency, and bias. This will involve several different steps for the learners, including:- Researching and understanding the different themes of responsible technology.- Connecting Canadians to organizations and projects that advance responsible technology themes.- Developing a community of practice portal for organizations who want to collaborate on common issues like disinformation including by sharing, latest research, events, priorities, etc.- Creating content to help Canadians understand responsible technology and its implications.