Brand Identity Evaluation and Social Media Campaign for Maritime Play Therapy Centre

The Maritime Play Therapy Centre is considering whether to divide its services into two distinct entities, each with its own brand identity. The primary goal of this project is to assess the current brand's effectiveness in representing both services and to determine if a separate identity is necessary. Students will conduct a brand analysis, examining the strengths and weaknesses of the current brand in relation to the company's dual services. Based on their findings, they will develop a strategic plan for either rebranding or reinforcing the existing brand identity. This project provides an opportunity for learners to apply marketing and branding theories from their coursework to a real-world scenario, focusing on brand differentiation and identity management. The project will culminate in the creation of a social media or new media campaign designed to align with the chosen brand strategy, enhancing the company's marketing communications.

VR School Engagement Game

The Maritime Play Therapy Centre seeks to develop a Virtual Reality (VR) game aimed at addressing school avoidance, a growing mental health challenge exacerbated by the Covid-19 pandemic. The project involves creating an engaging and interactive VR experience that encourages students to confront and overcome their anxieties related to attending school. The game should incorporate therapeutic elements and strategies that align with play therapy principles, providing a safe and supportive virtual environment for students. The goal is to help learners apply their knowledge of psychology, game design, and educational technology to create a tool that can be used by therapists and educators to support students struggling with school avoidance. The project will focus on designing a prototype that can be tested and refined based on feedback from mental health professionals.

Sandtray Therapy Learning App for iOS

The Maritime Play Therapy Centre: The Sandtray Academy aims to enhance the learning experience of aspiring sandtray therapists by developing both an Android and iOS application. This project focuses on creating an interactive and user-friendly app that supports students in their journey to becoming proficient sandtray therapists. The app will serve as a digital companion, offering resources, exercises, and tools that align with classroom teachings. It will include features such as guided tutorials, a virtual sandtray for practice, and a library of case studies. The goal is to provide students with a convenient platform to reinforce their skills and knowledge outside the classroom, ensuring a comprehensive learning experience. The project will require students to apply their knowledge of app development, user interface design, and educational technology to create a functional and engaging application.

Maritime Play Therapy Centre Play Therapy Certification Tracker

Mohawk College. -Software Development Project Create an application that will assist students in tracking their certification and licensure journey with the Canadian Association for Play Therapy Play Therapy candidates require 180 hours of post masters training offered by Maritime PTC. They need to track these They then require 50 supervision hours with an approved supervisor. They need to track these. They also require a # of counselling hours and then a # of Play Therapy Counselling Hours. There is a competency framework that candidates have to track throughout their journey so there needs to be an area to provide examples for competencies. Licensure tracking involves reference letters/ police record check/ transcripts etc. Therefore, we need spaces in the app to address to collect these