- Description
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The Canadian Sheep Federation (CSF) is the parent company of the brand new corporation (incorporation documents submitted and name pending) in need of a marketing strategy. The CSF is a national not-for-profit farming organization that has developed a number of novel agricultural technologies that it would like to commercialize under the banner of its new subsidiary. These include blockchain-enabled livestock and commodity traceability systems and artificial intelligence tools used for animal identification and welfare assessment.
- Company website
- https://cansheep.ca
- Categories
- Data analysis Information technology Software development Machine learning Artificial intelligence
- Industries
- Agriculture Technology
Recent projects
Data analytics for rapid disease response
The goal of this project is to develop advanced disease modelling capacity in a livestock traceability system, that will allow for rapid disease response. The outcome is functionality that will allow authorities to track at-risk animals, premises and conveyance vehicles by accessing traceability datasets and applying data analytics based on disease parameters. The use case for this project will be Foot and Mouth Disease.
Deployment environment needed
The goal of this project is to create a deployment environment for a web application hosting an AI technology whose components (a full end-to-end pipeline) have been constructed, developed and well documented.
Comparative Environmental Impact Assessment (EIA)
The goal of this project is to assess and compare the environmental impact of two different approaches to managing livestock supply chain management. More specifically, we would like to compare the environmental impact of moving live animals large distances for processing and further product distribution versus the environmental impact of establishing local processing capacity from where product is distributed. The outcome of the comparative assessment would be used to inform decisions regarding supply chain reform.
Ag Tech Startup Marketing Plan
We want students to help us build a marketing plan for our new Ag Tech startup. We’d like a comprehensive set of recommendations on how to optimize the marketing mix elements to grow our new business. how we can maximize use of different channels and get recommendations to improve our messaging. The main questions we’d like students to help us answer are the following: What is the market potential for our new technology? How do we promote our shared values with our customers? (Ours is a at tech subsidiary of a not-for-profit, our strength is 'built by farmers for farmers'" How do we position our brand and marketing for optimal impact? What would students recommend as strategies related to Marketing mix - Product, Place, Price and Promotion? How could our messaging be updated to better explain our value proposition?
