Ag Tech Startup Marketing Plan
Project scope
Categories
Market research Competitive analysis Sales strategy Marketing analyticsSkills
target market market potential value propositions marketing marketing planning marketing mixWe want students to help us build a marketing plan for our new Ag Tech startup. We’d like a comprehensive set of recommendations on how to optimize the marketing mix elements to grow our new business. how we can maximize use of different channels and get recommendations to improve our messaging.
The main questions we’d like students to help us answer are the following:
- What is the market potential for our new technology?
- How do we promote our shared values with our customers? (Ours is a at tech subsidiary of a not-for-profit, our strength is 'built by farmers for farmers'"
- How do we position our brand and marketing for optimal impact?
- What would students recommend as strategies related to Marketing mix - Product, Place, Price and Promotion?
- How could our messaging be updated to better explain our value proposition?
Students will need to:
Complete a Target Market assessment.
Prepare a company and market analyses.
Finalize a comprehensive marketing plan.
Students will connect directly with the employer, who will appoint a representative who can meet with the team regularly and respond quickly to questions.
About the company
The Canadian Sheep Federation (CSF) is the parent company of the brand new corporation (incorporation documents submitted and name pending) in need of a marketing strategy. The CSF is a national not-for-profit farming organization that has developed a number of novel agricultural technologies that it would like to commercialize under the banner of its new subsidiary. These include blockchain-enabled livestock and commodity traceability systems and artificial intelligence tools used for animal identification and welfare assessment.