Competitor Analysis for Chrome Bookmark Management Extension

The main goal of this project is to conduct a competitor analysis of other Chrome extensions for bookmark management. This analysis should include both direct and indirect competitors, as well as competitors in the same space. Depending on the yield, we may just focus on one category first (eg: direct only). Goal is to find features and perks they offer and contrast with our current offering. This will involve several different steps for the students, including: - Researching and identifying direct and indirect competitors in the Chrome bookmark management extension space. - Analyzing the features and perks offered by each competitor. - Contrasting the features and perks of competitors with the current offering of Pondr. - Compiling a comprehensive report on the findings of the competitor analysis.

Growth Marketing Project

As a Growth Marketing Associate , you’ll play an essential role in planning and executing marketing strategies that bring Pondr’s vision to life. You’ll dedicate 3–4 hours per week (fully remote) to develop content, support campaigns, and collaborate with various teams to refine messaging and initiatives. Who you are Ability to commit to the 12-week internship during winter 2024–spring 2025. Strong organizational skills and the ability to multitask effectively. Self-starter mindset with a willingness to work independently and take initiative. Foundational knowledge of digital, content, or social media marketing. Comfort with ambiguity and enthusiasm for a dynamic, fast-paced environment. Exceptional communication and teamwork skills. Bonus Skills (Nice to Have) Experience growing social media channels or managing online communities. Knowledge of SEO, blog writing, or TikTok content creation. Previous experience in a similar marketing role.

Pondr Web Presence Enhancement Campaign

Pondr, a company focused on expanding its digital footprint, seeks to enhance its web presence through targeted growth marketing campaigns. The goal of this project is to design and implement a strategic marketing plan that leverages digital channels to increase brand visibility and engagement. Learners will apply their knowledge of digital marketing strategies, analytics, and content creation to develop a comprehensive campaign. The project will involve researching current market trends, identifying target audiences, and crafting compelling content that resonates with potential users. By the end of the project, learners will have gained practical experience in executing a marketing campaign from conception to evaluation, ensuring alignment with Pondr's brand objectives.

Frontend Web Development Project 1.1

The main goal of this project is to add frontend functionality for a feature to Pondr's web app. This will involve several different steps for the students, including: - Designing the feature's user interface. - Developing the feature's frontend code. - Testing the feature for usability and performance. - Optimizing the feature's code for better performance. - Researching other variables that can improve the feature's usability. - Accounting for additional variables in the feature's code.