Raven Reads - Content Creation Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:Raven Reads is an Indigenous subscription box that features books and giftware curated from Indigenous authors and entrepreneurs across North America. We are looking for a team of students to help with generate creative content that will help us improve our digital content library. A team of three students will conduct the following activities:Recording short videos for digital and social media channels for our accounts. Channels include but are not limited to TikTok, Facebook, Instagram, Twitter, Pinterest, and YouTubeHelp draft content such as blog posts and articles by researching existing content already available on the internetSourcing user generated content onlinePlan and create engaging social and digital content to achieve client marketing goalsKEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:Create creative briefings to complement our annual marketing planConduct scheduled social media video interviews with employees, influencers, partners, authors, and suppliers.Writing blogs and articles for our websiteCreate digital content for our website and print content for inserts in our boxesIDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*Video content creation and editingWriting long-form content (articles, blog, newsletters)Writing creative briefings, and website contentDELIVERABLESVideo content for use in our social media channels and websiteWritten blogs, articles, and newsletter contentMiscellaneous content for use in print and digital media

Consumer Product Market Research Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:Raven Reads is an Indigenous subscription box that features books and giftware curated from Indigenous authors and entrepreneurs across North America. We are looking to conduct some market research activities to support our expansion activities. A team of three students will conduct the following activities: 1.) conduct desktop research to determine how many companies exist in Canada that manufacture personal care and hygiene products and are majority owned by Indigenous, BIPOC, women and youth; 2.) conduct research to determine the number of competitors in this market, and provide a brief competitor analysis of a selection of these competitors; 3.) conduct research to determine the number of competitors in third-party distribution and warehousing in British Columbia, and provide a brief competitor analysis of a selection of these competitors.KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:Conduct desktop and primary research to determine market size; some interviews via email may be requiredConduct competitive analysisConduct market analysis to determine possible total achievement market (TAM)IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Research number of firms in personal care and hygiene industry owned by Indigenous, BIPOC, women and youthResearch competitors in personal care and hygiene contract manufacturingResearch competitors in third-party warehousing and fulfillment in British ColumbiaFINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:database of firms in personal care and hygiene industry owned by Indigenous, BIPOC, women and youthdatabase and analysis of competitors in personal care and hygiene contract manufacturingdatabase and analysis of competitors in third-party warehousing and fulfillment in British Columbia

Raven Reads - Indigenous Consumer Product Market Research Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:Raven Reads is an Indigenous subscription box that features books and giftware curated from Indigenous authors and entrepreneurs across North America. We are looking to conduct some market research activities to support our expansion activities. A team of three students will conduct the following activities: 1.) conduct desktop research to determine how many companies exist in Canada that manufacture personal care and hygiene products and are majority owned by Indigenous, BIPOC, women and youth; 2.) conduct research to determine the number of competitors in this market, and provide a brief competitor analysis of a selection of these competitors; 3.) conduct research to determine the number of competitors in third-party distribution and warehousing in British Columbia, and provide a brief competitor analysis of a selection of these competitors.KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:Conduct desktop and primary research to determine market size; some interviews via email may be requiredConduct competitive analysisConduct market analysis to determine possible total achievement market (TAM)IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Research number of firms in personal care and hygiene industry owned by Indigenous, BIPOC, women and youthResearch competitors in personal care and hygiene contract manufacturingResearch competitors in third-party warehousing and fulfillment in British ColumbiaFINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:database of firms in personal care and hygiene industry owned by Indigenous, BIPOC, women and youthdatabase and analysis of competitors in personal care and hygiene contract manufacturingdatabase and analysis of competitors in third-party warehousing and fulfillment in British Columbia