PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

Raven Reads is an Indigenous subscription box that features books and giftware curated from Indigenous authors and entrepreneurs across North America. We are looking to conduct some market research activities to support our expansion activities. A team of three students will conduct the following activities: 1.) conduct desktop research to determine how many companies exist in Canada that manufacture personal care and hygiene products and are majority owned by Indigenous, BIPOC, women and youth; 2.) conduct research to determine the number of competitors in this market, and provide a brief competitor analysis of a selection of these competitors; 3.) conduct research to determine the number of competitors in third-party distribution and warehousing in British Columbia, and provide a brief competitor analysis of a selection of these competitors.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

• Conduct desktop and primary research to determine market size; some interviews via email may be required
• Conduct competitive analysis
• Conduct market analysis to determine possible total achievement market (TAM)

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

• Research number of firms in personal care and hygiene industry owned by Indigenous, BIPOC, women and youth
• Research competitors in personal care and hygiene contract manufacturing
• Research competitors in third-party warehousing and fulfillment in British Columbia

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

• database of firms in personal care and hygiene industry owned by Indigenous, BIPOC, women and youth
• database and analysis of competitors in personal care and hygiene contract manufacturing
• database and analysis of competitors in third-party warehousing and fulfillment in British Columbia

Students will work directly with the company's Chief Executive Officer and Chief Operations Officer to map out the potential market we are hoping to research. The CEO is available via telephone, Zoom or email as needed.