Atome Bakery's TikTok Launch Strategy
Project scope
Categories
Digital marketing Community engagement Marketing strategy Social media marketingSkills
target audience social media trends planning digital marketing growth strategies brand awareness content creation content strategy strategic thinking tiktokAtome Bakery is preparing to launch its brand in the US market in 2025 and aims to foster community engagement through a vibrant TikTok presence. The project involves planning and creating engaging content that resonates with the target audience and aligns with Atome Bakery's brand values. The goal is to establish a strong online community and increase brand awareness among potential customers. Students will apply their knowledge of digital marketing, social media trends, and content creation to develop a comprehensive TikTok strategy. This project will require creativity, strategic thinking, and an understanding of the TikTok platform to effectively engage with users and build a loyal following.
- Analyze current TikTok trends and identify opportunities for Atome Bakery.
- Develop a content calendar for the first half of 2025.
- Create sample TikTok videos and posts that reflect Atome Bakery's brand identity.
- Propose strategies for increasing follower engagement and interaction.
The project deliverables will include a detailed TikTok content strategy and a content calendar for the first half of 2025. Students will also produce the TikTok videos and posts that will be leveraged in the strategy, respecting the brand's content style and themes. Additionally, a report outlining strategies for community engagement and follower growth will be required.
- TikTok content strategy document.
- Content calendar for February to August 2025.
- TikTok videos and posts.
- Community engagement and growth strategy report.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
About the company
Atome Bakery offers artisanal ready-to-bake sourdough bread and pastries, delivered frozen directly to our customers' doorsteps. Our innovative approach, fueled by an e-commerce subscription system, complements the unique baking process of proofed dough and the development of the Atome Pan. This specialized baking pan recreates the environment of a traditional deck oven, allowing our customers to achieve professional-quality results using their home oven. We deliver in British Columbia, Alberta, and the 10 Westernmost States in the USA. Now, your bakery is at home