SEO and Social Media Strategy

Our team is looking for a social media marketing wizard who can help us drive more traffic and improve our SEO positioning for our podcast shows. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Instagram, Tiktok, Snap, YouTube, Twitter, and Facebook We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: INcreased listener and viewership of our content This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Podcast Production

Podcasting and Connected TV (OTT) are the two fastest growing sectors within the media industry. PodTV has merged the two to be the first dedicated network of podcasts that have a video companion. We are looking for students that have a skill for content creation (video or audio), and a passion for storytelling and podcasting. . We would like for students to assist in producing weekly episodes of our various podcast series. This person can work remotely , based on our outcome objectives. You will be supervised by our head of media production. Students could accomplish the following: Script and/or outline run of show for each podcast episode. Ensure the show is ready for publication according to the schedule Edit the recorded audio for final publication in various forms and lengths ( full length episodes to short clip promos for social media) Coach participants for success on the microphone. Provide recommendations on increasing listenership.