Marketing and Sales Project

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:GoEmerald to build, transform and scale with innovation. Our core competence is to orchestrate innovative ideas into scalable products, services and businesses. 1. Strategy: We separate the noise to define a clear success strategy, specific to your customer base and their needs. 2. Governance: We cultivate leadership, innovation culture and ecosystems towards a scalable customer journey. 3. Planning: We establish product-mindset and measurable OKRs among teams for a faster time to market.KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:All work will be performed remotely with periodic meetings with the leadership teamReviewing the GoEmerald's service and products offerings to document customer personas and creating personalized marketing and sales plansIDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Project managerBusiness analystMarketing specialistSales specialistFINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:Customer profiles/ personas for each offeringMarketing and sales plan for each offeringIN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: EnglishAll projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in? January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 févrierFebruary cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 marsTIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 hoursWHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR?4PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Gunjan SyalEMAIL ADDRESS/ADRESSE E-MAIL: gunjan@gomerald.ca

Success metrics definition

GoEmerald is a growing innovation consulting firm, redefining what it means to deliver accelerated customer success. We are currently seeking initiative-driven and highly ambitious interns, with a strong desire to enable customer success through business and tech-based innovation. If you are also innovation-obsessed, read on...​Project Description & ScopeConduct research to define success metrics for the businessAdditional information available after students sign the NDAPositions available: 4 students, individually or in a teamAll work will be performed remotelyOther DetailsResearch specific markets as neededBuild an understanding of our clients’ business issues and the industries in which they operate to provide thoughtful insightsSkillsExcellent verbal communication and writing skillsStrong organizational and planning skillsWork independently with the support of management and proactively ask for direction when needed

Public Relations Strategy

GoEmerald is a growing innovation consulting firm, redefining what it means to deliver accelerated customer success. We are currently seeking initiative-driven and highly ambitious interns, with a strong desire to enable customer success through business and tech-based innovation. If you are also innovation-obsessed, read on...​Project DescriptionCreate an overall strategy to manage public relations for the firm both online and otherwisePositions available: 4 students, individually or in a teamAll work will be performed remotelyProject ScopeDesign a cross channel strategy for the companyPrepare material for various stakeholdersResearch specific markets as neededCreate KPIs for public relations managementIdentify tools for automationSkillsExcellent verbal communication and writing skillsAbility to work with multiple stakeholdersStrong organizational and planning skillsWork independently with the support of management and proactively ask for direction when needed