Marketing and Sales Project

Closed
GoEmerald
Toronto, Ontario, Canada
Gunjan Syal
Founder and Chief Strategy Officer
(31)
3
Preferred learners
  • Canada
  • Academic experience
Categories
Communications Market research Project management Market expansion Sales strategy
Skills
personalized marketing planning marketing scalability innovation technology ecosystems leadership sales governance
Project scope
What is the main goal for this project?

PROJECT DESCRIPTION/DESCRIPTION DU PROJET:

GoEmerald to build, transform and scale with innovation. Our core competence is to orchestrate innovative ideas into scalable products, services and businesses. 1. Strategy: We separate the noise to define a clear success strategy, specific to your customer base and their needs. 2. Governance: We cultivate leadership, innovation culture and ecosystems towards a scalable customer journey. 3. Planning: We establish product-mindset and measurable OKRs among teams for a faster time to market.

KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:

  • All work will be performed remotely with periodic meetings with the leadership team
  • Reviewing the GoEmerald's service and products offerings to document customer personas and creating personalized marketing and sales plans

IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*

  • Project manager
  • Business analyst
  • Marketing specialist
  • Sales specialist

FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:

  • Customer profiles/ personas for each offering
  • Marketing and sales plan for each offering

IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI:

  • English

All projects will begin on a first come, first serve basis, which cohorts are you + your team ABLE to participate in?

  • January cohort - January 3 to February 18 / Cohorte de janvier - 3 janvier au 18 février
  • February cohort - February 7 to March 25 / Cohorte de février - 7 février au 25 mars


TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT:

  • 70 hours

WHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR?

  • 4

PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Gunjan Syal

EMAIL ADDRESS/ADRESSE E-MAIL: gunjan@gomerald.ca

About the company

GoEmerald to build, transform and scale with innovation. Our core competence is to orchestrate innovative ideas into scalable products, services and businesses. 1. Strategy: We separate the noise to define a clear success strategy, specific to your customer base and their needs. 2. Governance: We cultivate leadership, innovation culture and ecosystems towards a scalable customer journey. 3. Planning: We establish product-mindset and measurable OKRs among teams for a faster time to market.