Business Consulting Projects: BCIT

SaaS provider of inventory, asset and procurement management services with a focus on Industrial manufacturing with special enhancements in support of the supplier end-user relationship. The evolution of Tofino has been such that we do not neatly fit into a niche. We provide much of the software functionality normally associated with an ERP, but do not close the loop on the accounting aspect. Though the application is modular our preferred method of deployment has been to provide all of the modules, which can lead to the appearance that the application is overly complicated. Our marketing to date has been poor in part due to lack of many of the materials deemed necessary by the environment inclusive of white papers, videos. We have marketed through industrial distribution with some success and are considered the go-to product for problem customers, but are not get seeing the day -n-out business. We have no social media presence and no capacity to maintain one. Marketing, market identification and focus. Surprisingly because of all that the application can do, the "Briefly describe your organization" information provided above is very inadequate. We are more of a blot on to an ERP and really do not know how to market into that space. The space we are most comfortable is Industrial distribution and the value-add proposition that we provide. Short of cold calling getting the message out has been a struggle. We are aligned with a few top-tier National Distributors, but the mid-size distributor, which should be the low hanging fruit has remained illusive. We are good with resources, we will expect a budget proposal Before beginning any work on the client’s behalf, the students will prepare a detailed proposal outlining their marketing research plan, the nature of the deliverables, and a timeline. Any anticipated expenses will also be detailed, with students working within whatever budget the client makes available to them. Final deliverables for the project include a marketing research report, marketing or business plan with actionable recommendations, and an in-person presentation of the research findings and the plan itself.

Project Planning

About Us: Tofino Software is an 8-year old Software Solutions provider serving industrial suppliers and their manufacturing customers in the areas of procurement, direct and indirect inventory management, maintenance management and asset optimization. Our origins were based on supplier relationships and the suppliers to sell programs requiring our solutions, for example integrated supply management. Focus: We are now looking to expand our marketing directly to the manufacturers at an enterprise level. A successful project would be a multi-tiered marketing plan that helped us transition from being represented and limited by the supplier goals to attracting and interfacing more directly with those Companies that are looking for an independent service provider. Why We're A Compelling Choice: We are an innovative group, extremely open to change. We recognize that though we understand the "nuts and bolts" (literally) of what our customers want, we have not made the progressive changes required by today's dynamic environment. We are willing to provide financial assistance to the team, we are actively looking for interns and/or people to hire that we feel understand our space. We'd love to work with students who have an understanding of the mindset and motivational triggers of our target markets as well as understanding the need to communicate our message simultaneously at the C level and at the "shop floor." During the 5-week course, the student group will complete ~100 hours of work in order to provide the right plan for your project, including risk assessment and mitigation. This work will be presented in a 10+ page document , accompanied by a 10 minute presentation.