Online Website Design

We would like to collaborate with students to produce a design prototype informed by real customer input and feedback that we can bring to a developer for implementation. This will involve several different steps for the students, including: Conducting user interviews and research on our industry, our target market, and desired website features. Designing a wireframe prototype for our website and mapping out user interactions. Documenting the design process and any additional insights that emerge. Testing the prototype with customers and surveying for feedback. Refining design ideas with input from experts and customers. Prototyping multiple versions of a design that includes the desired website features.

Digital Marketing

We would like to collaborate with students to review and post content promoting our company. This will involve several different steps for the students, including: Familiarizing themselves with our target market, products and services. Reviewing marketing content in the form of posts, emails, brochures, etc. Deploying content according to our social media calendar to increase website traffic. Overseeing our channels and keeping them up-to-date. Bonus steps in the process would also include: Recommending search engine optimization (SEO) strategies so our materials are easily accessible.

Data Collection Research Assistant

We would like to collaborate with students to support our interview process by assisting in data collection and verification of results. This will provide us with prepared datasets that are ready for further analysis. This will involve several different steps for the students, including: Familiarizing themselves with interview procedures and participating in training activities. Assisting researchers in contacting participants and setting up interviews. Recording, organizing, and storing results according to conventions. Verifying that data is recorded accurately. Cleaning data to ensure consistency and usability. Suggesting new research questions or modifications to improve the interview process.

Blogging

We would like to collaborate with students to create article posts that drive more traffic to our website. This will involve several different steps for the students, including: Familiarizing themselves with our goals, target market, products and services. Recommending topics for our blog posts. Drafting blog posts relevant to our business. Revising blog posts based on feedback. Bonus steps in the process would also include: Recommending ways to market our blog.