Marketing, Analytics & Communications

RESPONSIBILITIES / ONGOING DELIVERABLES OF THE ROLE:Create a go to market process/workflow for new products.Research and make recommendations relating to the development of new hats, events and digital media to measurably achieve WIRTH's three primary goals.Assess our current market tactics and provide tangible ways to improve..Create marketing strategy for new products to elevate the brand profile in new and different markets.Create schedules, task descriptions, resource allocations, and timelines for implementation.SOCIAL CONTENTAssist with the creation and posting of social content to WIRTH portals in tandem with the new product launch.Insta (Story & Feed)FacebookTwitterYouTubeCreate a number of ROI driven posts per week.SOCIAL COMMUNITY MANAGEMENTSpend 10-15 mins per day finding potential new followers. Liking / commenting on other accounts across all platforms to organically grow the brand.Set targets for increasing new followers & engagement.Establish defined mailing lists: Friends & Family, fans of the brand, Shopify customers.Come up with strategies to acquire new followers;InfluencersFriends & Family of us and the brandCustomersSymbiotic corporate entities and social ventures.Other Social VenturesMental Health InitiativesIdentify co-branded / partner brand collaborations.Help develop an influencer program.STRATEGY & METRICSMonthly strategy session, vision for increasing traffic/sales on e-commerce site.Create curated reporting on analytics & metrics.Generate and distribute a metrics report or create a dashboard to measure growth and suggest possible adjustments to the WIRTH posting schedule to achieve targets.NEWSLETTERProduce monthly newsletterManage email distribution listsUpdates on the company and the crewFeatured HatFeatured StoryWhat’s happening in Mental HealthPartnership UpdatesNew website functionalityMedia CoverageInfluencer testimonialsDIGITAL & SOCIAL ADVERTISINGContribute to campaign concepts during brainstorming sessions.Track KPI’s and produce weekly reports for analysis to measure success.Help come up with campaign ideas to implement, track, optimize and refine.PROJECT MANAGEMENTOwn our task list and ensure deadlines are met.Determine and define project scope and objectives.Predict resources needed to reach objectives and manage resources in an effective and efficient manner.Prepare budget based on scope of work and resource requirements.Track project costs in order to meet budget.Develop and manage a detailed project schedule and work plan.Provide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progress.Manage contracts with vendors and suppliers by assigning tasks and communicating expected deliverables.Utilize industry best practices, techniques, and standards throughout entire project execution.Monitor progress and make adjustments as needed.Measure project performance to identify areas for improvement.Hello and thank you for your interest in WIRTH Hats. Please read and watch our story first before progressing.https://wirthhats.com/story/

Raising Awareness for Mental Health Issues

Students from the University of Toronto will collaborate with WIRTH Hats on: Infographic with a creative saying or slogan around:1. Reducing the stigma around counselling & therapy2. Being proactive with our mental health

Project Lead & Business Admin Role

RESPONSIBILITIES / ONGOING DELIVERABLES OF THE ROLE:Think of yourself as a Startup CEO in training!Assist with the daily operations of our company.Help establish our project management system.Help create systems, processes and procedures that will allow us to scale and improve these processes.Take the lead in ensuring tasks are completed on time and on budget.Assist with financial strategy and reconciliation.Help plan new opportunities for growth and brand awareness.Aid in the strategic marketing plan and execution.Create a dashboard that will give stakeholders a real time view of key business metrics..PROJECT MANAGEMENTOwn our task list and ensure deadlines are met.Determine and define project scope and objectivesPredict resources needed to reach objectives and manage resources in an effective and efficient mannerPrepare budget based on scope of work and resource requirementsTrack project costs in order to meet budgetDevelop and manage a detailed project schedule and work planProvide project updates on a consistent basis to various stakeholders about strategy, adjustments, and progressManage contracts with vendors and suppliers by assigning tasks and communicating expected deliverablesUtilize industry best practices, techniques, and standards throughout entire project executionMonitor progress and make adjustments as neededMeasure project performance to identify areas for improvementBUSINESS ADMINTake meeting notes and transfer them into actionable tasksHelp develop processes and systems that allow us to scale.Developing business management goals and objectives that tend to growth and prosperityRedefining and implementing business plans and strategies to promote the attainment of goalsEnsuring that the company has the adequate and suitable resources to complete its activitiesAssess and identify new opportunities for growth in current and prospective markets.Establish the company’s goals and objectives.Recruit and train new employees.Perform regular employee evaluations to determine areas of improvement.Design business strategies and plans to meet the company goals.Make sure that the company has sufficient resources such as personnel, material, and equipment.Develop a comprehensive company budget and perform periodic budget analyses.Ensure all company activities adhere to legal guidelines and policies.Assess overall company performance.Hello and thank you for your interest in WIRTH Hats. Please read and watch our story first before progressing.https://wirthhats.com/story/