Content and Social Media Strategy Project - Phase 3

Inner Peace Warrior is a start-up wellness company looking to start from the ground up. Currently looking for marketing students for project opportunities to support various elements of marketing. As an experienced senior marketer, myself, I enjoy working with students to help support them in their career development and provide coaching and mentorship.Inner Peace Warrior is a wellness business specializing in life coaching, yoga, meditation and energy healing. This solopreneur start-up business currently offers services on-line with aspirations of creating and running in-person classes, retreats and other events and workshops for individuals or groups soon.The mission of Inner Peace Warrior to offer healing and mindfulness programs and classes to help others discover how to find peace within themselves and in their lives.PROJECT SCOPE (Phase 3)Number of Students - 5Currently looking for a team of students who will help brainstorm ideas and build a content and social media strategy that supports the overall strategic plan to grow and engage target markets and successfully launch the business. This is a great opportunity for students to gain valuable experience while proving their expertise to future employers.The project will include two parts, but is not limited to:Content Strategy DevelopmentCreate overall content strategy that communicates the brand’s story and mission to target audiencesDevelop an overall content calendar for all channels including social media, website, email, blogs and possible podcasts, etc.Ensure content is focused and relevant to target audience and meets the brand standardsDevelop content ideas, timelines for completion and how to support photography, videography, etc.Social Media StrategyCreate a digital marketing strategy, that supports the overall strategic plan that will help grow and engage target marketsIdentify ways to improve online presence, reach more customers and prospects, and effectively promote the brand through compelling contentDefine distribution strategy to increase awareness and nurture engagement through the various channelsDevelopment of key messaging, creative and contentDefine budget for advertisingPhase 4 – Content and Social Media Development

Marketing Strategy Development Project - Phase 1

Inner Peace Warrior is a start-up wellness company looking to start from the ground up. Currently looking for marketing students for project opportunities to support various elements of marketing. As an experienced senior marketer, myself, I enjoy working with students to help support them in their career development and provide coaching and mentorship.Inner Peace Warrior is a wellness business specializing in life coaching, yoga, meditation and energy healing. This solopreneur start-up business currently offers services on-line with aspirations of creating and running in-person classes, retreats and other events and workshops for individuals or groups soon.The mission of Inner Peace Warrior to offer healing and mindfulness programs and classes to help others discover how to find peace within themselves and in their lives.PROJECT SCOPE (Phase 1)Number of Students - 5Currently looking for a team of students who will help brainstorm ideas and build a marketing strategy that will help grow and engage target markets to successfully launch the business. This is a great opportunity for students to gain valuable experience while proving their expertise to future employers.The project will include, but is not limited to:Perform market research to gain a better understanding of target markets and sectorDevelop a competitive analysis and define pricing for different programsCreate a prospecting strategy to increase conversion rates and boost salesIdentify marketing channels that best support the businessCreate an overall marketing strategy to support the business launch and on-going successEveryone will work together as a team to develop some of the above initiatives as well as plan engagement streams through various channels to achieve the set objectives of the business. Candidates will be pivotal in helping launch the businesses and support the growth and future of Inner Peace Warrior.Phase 2 – Brand Development & Strategy

Content and Social Media Development Project - Phase 4

Inner Peace Warrior is a start-up wellness company looking to start from the ground up. Currently looking for marketing students for project opportunities to support various elements of marketing. As an experienced senior marketer, myself, I enjoy working with students to help support them in their career development and provide coaching and mentorship.Inner Peace Warrior is a wellness business specializing in life coaching, yoga, meditation and energy healing. This solopreneur start-up business currently offers services on-line with aspirations of creating and running in-person classes, retreats and other events and workshops for individuals or groups soon.The mission of Inner Peace Warrior to offer healing and mindfulness programs and classes to help others discover how to find peace within themselves and in their lives.PROJECT SCOPE (Phase 4)Number of Students - 5Currently looking for a team of students who will help brainstorm ideas and continue on the building and development of content and social media strategies to support the overall strategic plan to grow and engage target markets and successfully grow the business. This is a great opportunity for students to gain valuable experience while proving their expertise to future employers.The project will include two parts, but is not limited to:Website development, SEO strategy and recommendations to help generate more traffic and revenue through search enginesOn-going content development for social media, blog posts, website copy and podcastsGraphic design support to help amplify what makes the business unique and create messaging for the brand, including developing a plan for promotion and brand awareness for upcoming events, classes, promotions and workshopsAssist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as mail chimp.Execution of customer engagement strategiesPhase 5 – TBD

Brand Strategy Development Project - Phase 2

Inner Peace Warrior is a start-up wellness company looking to start from the ground up. Currently looking for marketing students for project opportunities to support various elements of marketing. As an experienced senior marketer, myself, I enjoy working with students to help support them in their career development and provide coaching and mentorship.Inner Peace Warrior is a wellness business specializing in life coaching, yoga, meditation and energy healing. This solopreneur start-up business currently offers services on-line with aspirations of creating and running in-person classes, retreats and other events and workshops for individuals or groups soon.The mission of Inner Peace Warrior to offer healing and mindfulness programs and classes to help others discover how to find peace within themselves and in their lives.PROJECT SCOPE (Phase 2)Number of Students - 5Currently looking for a team of students who will help brainstorm ideas and build a brand strategy that will help grow and engage target markets to successfully launch the business. This is a great opportunity for students to gain valuable experience while proving their expertise to future employers.The project will include, but is not limited to:Define the brand’s core value proposition by identify opportunities and threats facing the brandDevelop a unique brand presence that differentiates from competitorsCreate and develop a branding guide that standardizes consistent promotional messaging and positioningSupport overall brand presence to capture market sharePhase 3 – Content and Social Media Strategy